There
are aren't too many 26-year-old automotive hobbyists who are great fans of
Virgil Exner-designed cars, or even know who he was! Which makes Mark
Coudriet a very knowledgeable young man. He not only can tell you a great
deal about Chrysler Corporation's former styling chief, but about one of
Exner's most famous designs, the 1957 “Forward Look” Plymouths.

That's because the
Clearfield, Pennsylvania policeman is the proud owner of a Dusty Coral
and Sand Dune White '57 Belvedere four-door sedan. It was displayed at
the Carlisle Fairgrounds during the 1999 Chryslers at Carlisle event
held July 9-11. The Belvedere was included in the “Mopar Survivors”
display which features all-original, at least 25 years old cars, that
are untouched and unrestored (i.e. wearing 80 percent
of their original paint).
With a mere 22,700 miles on its odometer, you might not think
it has survived that much. However, “the car sat dormant in a garage
from 1961 to 1995,” Mark told us. In fact, he shared the Belvedere's
entire history with us. It was bought new in September 1957 from Posner
Auto Sales in Mount Pleasant, Pa. by Mr. Herb Patton of Youngwood, Pa., He
drove the car some 21,000 miles over the next four years, until he died in
1961. His widow, who did not drive, parked the Plymouth in the garage next
to their house, where it remained for the better part of the next 34
years.
“I think she kept it for sentimental reasons,” Mark told
us. “She had it taken out once a year for state inspections up through
1965, but then it sat until 1995.”Meanwhile, the young Mr. Coudriet was
developing an fascination for Virgil Exner designs. “My interest in '57
and '58 Plymouths began in the seventh or eight grade,” Mark remembered.
“Their styling amazed me, all those Forward Look cars. From then on, I
was looking for one. I started buying literature and dealer items, mostly
at Carlisle (events).”
It probably will not surprise you to learn that Mark “grew
up around antique cars—both my father and grandfather had them.” They
brought Mark to Carlisle “beginning in the early '80s,” long before he
was of driving age. Once he had achieved that status, Mark “started
really looking to purchase a '57 or '58 Plymouth, probably in '90 or '91.
I looked at several basket cases in the $1,000 to $2,000 range, but
fortunately didn't buy one.”
Back in Youngwood, his eventual purchase was in sad shape.
Mrs. Patton passed away in 1995 and the Belvedere was willed to her niece,
who “sold the car to a dealer.” After 30 years, “all the tires were
flat and the gas in the tank had turned to molasses.” Mark was not too
impressed with the dealer's efforts to rejuvenate it. “He put on new
tires, an NOS gas tank and basically got it to run, barely,” he told us.
The Belvedere came well equipped, having both the optional 301-cubic-inch
V-8 and three-speed Torqueflite automatic transmission, which is engaged
via a lever protruding from the dashboard to the left of the steering
wheel. It also featured the $20 “Sport Tone” paint option that added
the contrasting roof color to the inside of the long side spear that runs
the length of the car. With wool carpeting, radio and heater, it was one
well-equipped '57, with an original list price of $2,750.
Mark first saw it “on the last day of Hershey in the fall
of '95, in the car corral. The asking price was $11,500. Initially, I
wasn't that interested in it because it was a four-door sedan, but the
more my father and I went over the car, the more it looked like an
original.” Mark and his father had noted some flaws and the cursory way
in which the dealer had prepared the Plymouth for Hershey. But it turned
out that many of them “were just the lack of Chrysler quality
control.” As much as Mark loves the Forward Look cars, he has no
illusions about their construction. “They just fell apart,” he
admitted. Still, after looking the Belvedere over very closely, “we made
a $10,000 offer and he took it.” Then Mark's work really began.
“I detailed the engine and the under carriage. Nothing was
taken off, I just tried to bring it back to life.” But he did replace
quite a few components. “We put on another set of tires, replaced the
radiator hose, rebuilt the carburetor, had the brakes re-done and the
radiator rodded. Plus the freeze plugs were completely rusted, we'd never
have been able to drive it home. And anywhere there was a factory fluid,
we replaced it.” Once all these tasks were accomplished, Mark was very
satisfied with the results.
“Meeting and talking to Plymouth people the last three
years makes me realize how exceptional my car is,” he told us. “I have
a huge collection of dealer and promotional items that I used to help
detail it and to help other people with their restorations. Even though I
like to drive it, I'm very particular. I don't let it see the rain.”
Mark also was surprised at how drivable his Plymouth is. “For a car with
no power steering or brakes, it handles much better than other antiques
I've driven, certainly better than my father's three Oldsmobiles (a '54,
'57 and '58).” Mark credits the Plymouth's torsion bar suspension. He
reminded us that “Chrysler Corporation won the Motor Trend Car of the
Year Award in '57 for their handling. There's no sway or roll. I'd like to
get another '57 or '58 Plymouth— especially a two-door hardtop or
convertible—but you don't see many and the prices are out of sight.”
For now, Mark not only enjoys his '57 Belvedere, but also
sharing his Mopar knowledge and expertise with fellow hobbyists of all
ages. “I like to see credit given where credit is due,” he said in
summation, “so I have to compliment Virgil Exner.” We think Mark
Coudriet deserves a few compliments of his
own.