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Extreme Veteran
Posts: 335
Location: California/Wisconsin | I am starting this post for input on getting some pictures and information on the display cases that the salemen in the day would use to show customers the options for ordering their new car. Back in the fifties and sixties many people actually ordered their new cars with the options and colors they wanted, unlike today where you chose what is on the lot. Here are pictures of my cases and I hope you enjoy seeing them. Please post additional pictures of other boxes out there. I have a friend with a 58 Chrysler box, so know that they were made for Chrysler as well as the Dodge and Plymouth models I have pictured. I also posted a couple Buick boxes I have, as they also showed the customer the options available. Shown are 1957, 1958, and 1960 Dodge cases, 1959 and 1961 Plymouth cases, and 1960 and 1961 Buick cases. They have flourescent backlighting that make the colors pop. There are color inserts that the salesman would insert to show the car in thecolor you might be interested in ordering. Lets see what else is out there.
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Attachments ---------------- 001 (Medium).JPG (172KB - 322 downloads) 004 (Medium).JPG (142KB - 271 downloads) 005 (Medium).JPG (127KB - 258 downloads) 006 (Medium).JPG (139KB - 270 downloads) 008 (Medium).JPG (148KB - 267 downloads) 014 (Medium).JPG (147KB - 263 downloads) 016 (Medium).JPG (139KB - 276 downloads) 017 (Medium).JPG (180KB - 292 downloads)
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Location: The Mile High City | Awesome, Paul! |
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Expert
Posts: 2788
Location: USA - KY |
Wow...ya really DO learn something every day!
I had no idea that this system existed back in the day! Do you know if they did the same kind of thing for DeSotos?
Those are very cool and unique items to collect!
Thanks, Paul for the info and for those great photos!
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Exner Expert 19,174 posts. Neil passed away 18 Sep 2015. You will be missed, Neil!
Posts: 19146
Location: bishop, ca | Here's my contribution, with 1958 & 1957 CHRY/IMP's, as seen at L.A.'s
Fall Fling swap meet in 10/01.
I've got the 57 Dodge acetate-inserts and the upholstery/trim attachments,
but not the actual display box.
IIRC, the 1957 Dodge display box has three separate pull-out shelves, while the
1958 box has that one-long shelf.
Edited by d500neil 2013-06-26 5:37 PM
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Attachments ---------------- PICT1789.JPG (104KB - 261 downloads) PICT1790.JPG (51KB - 273 downloads)
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Regular
Posts: 66
Location: Washington,DC | Are there any for 1957-1959 Desoto. Please post picture if you have one of these. Thanks |
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Elite Veteran
Posts: 1111
Location: Ocala, Florida | Those are great, but I sure love your promo collection you have there! |
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Extreme Veteran
Posts: 335
Location: California/Wisconsin | I recently added another interesting dealer box highlighting the 1960 Unibody that was built for Dodge dealerships. The box is lighted and blinks to show Unibody alternating with the exterior of the car.
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Attachments ---------------- 1960 dodge Sadow box 009 (Small) (Small).JPG (91KB - 230 downloads) 1960 dodge Sadow box 005 (Small).JPG (102KB - 238 downloads) 1960 dodge Sadow box 004 (Small).JPG (96KB - 254 downloads) 1960 dodge Sadow box 002 (Small).JPG (116KB - 245 downloads) 1960 dodge Sadow box 001 (Small).JPG (112KB - 266 downloads)
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Elite Veteran
Posts: 836
Location: Layton, Utah | Wow ! Thanks for sharing. These are way cool old advertising items. DeSoto lives. |
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Expert
Posts: 3155
Location: NY & VT | I remember those at dealers back in the day. |
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Elite Veteran,, James Passed away March 2021, He will be Missed
Posts: 1028
Location: Melbourne, Australia | I think Herman Kloss in Australia may have the 57 Desoto Light box . If you see this post herman can you confirm ? |
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Elite Veteran
Posts: 873
Location: ALABAMA, HEART OF DIXIE | PolaraPaul - 2013-06-25 4:38 PM I am starting this post for input on getting some pictures and information on the display cases that the salemen in the day would use to show customers the options for ordering their new car. Back in the fifties and sixties many people actually ordered their new cars with the options and colors they wanted, unlike today where you chose what is on the lot. Here are pictures of my cases and I hope you enjoy seeing them. Please post additional pictures of other boxes out there. I have a friend with a 58 Chrysler box, so know that they were made for Chrysler as well as the Dodge and Plymouth models I have pictured. I also posted a couple Buick boxes I have, as they also showed the customer the options available. Shown are 1957, 1958, and 1960 Dodge cases, 1959 and 1961 Plymouth cases, and 1960 and 1961 Buick cases. They have flourescent backlighting that make the colors pop. There are color inserts that the salesman would insert to show the car in thecolor you might be interested in ordering. Lets see what else is out there. I was fortunate to locate and aquire all the contents of the 1961 Plymouth display box. It's in the mail to me now and I'll post some pictures once it arrives. Unfortunantly I don't have the lighted box itself. If anyone should have one, or run across one I would love to get one. PM sent Paul. |
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Extreme Veteran
Posts: 471
Location: MN | Dad sold Dodges & Ply so I remember the some model cars & definitely the lighted trim & color cases. I don't have any but wow what a find. I did keep some Ross Roy books through the years. Was it stated you could change colors & combinations too a s well as models
Edited by horace 2015-03-27 3:45 PM
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Expert
Posts: 1231
Location: York County, PA | There was one on Craigs List of 1960 Dodges. He wanted over a Grand for it, thanks but no thanks.
Where did you get the misconception that mice eat cheese? They don't. |
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Extreme Veteran
Posts: 390
| PolaraPaul - 2015-03-26 2:40 PM
I recently added another interesting dealer box highlighting the 1960 Unibody that was built for Dodge dealerships. The box is lighted and blinks to show Unibody alternating with the exterior of the car.
This Unibody box is absolutely unique. I have never seen one like it before. I have the '57 Dodge unit, all of the pieces of the '60 Dodge display in a "Plymouth" marked box, the '59 Plymouth box and a '57 Chrysler box.
The '57 Dodge & Chrysler units have pull out drawers. The two Plymouth boxes have a fold down front door with the upholstery samples on it.
I have a plastic light box unit for '62 Dodges that has a roll of translucent paper in it with knobs at each end of the top of the box to roll past the lighting.
Years ago I picked up a '49 DeSoto display unit. It's about the size of a refridgerator, with a frosted glass screen. Images of the (then) new DeSoto were projected from a giant wheel with metal framed glass slides to the screen at the top front.
Paul, all of your units are in much nicer shape than mine. Building a new box would require relatively simple carpentry skills. The toughest challenge might be finding the rough textured spatter paint they all seem to have been painted with.
I would expect that each of the carlines got their own boxes. There would be no reason for DeSoto not to have them. Anybody know when these boxes first appeared and were discontinued?
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Extreme Veteran
Posts: 335
Location: California/Wisconsin | Looking for a 1959 Dodge Box that is For Sale. Thanks |
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Elite Veteran
Posts: 836
Location: Layton, Utah | "Fortress of steel" true spoken words. |
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Extreme Veteran
Posts: 335
Location: California/Wisconsin | 1960 Plymouth
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Attachments ---------------- DSCN2775 (Medium).JPG (155KB - 251 downloads) DSCN2778 (Medium).JPG (149KB - 242 downloads) DSCN2779 (Medium).JPG (149KB - 223 downloads) DSCN2780 (Medium).JPG (130KB - 227 downloads)
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Expert
Posts: 1384
Location: Ocala, Florida | Polara Paul, irrelevant but can you post a shot of that framed '58 Packard poster I see in the last photo? Very cool. |
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Extreme Veteran
Posts: 394
Location: Royal Oak, MI | I assume these all specify which color combinations and trim/upholstery options were available? I'm very anxious to acquire such items for 1957 and (especially) 1958 Imperials. |
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Extreme Veteran
Posts: 335
Location: California/Wisconsin | As requested here is a shot of the original 1958 Packard dealership poster. The fins made it a quasi-forward look car to me. I have a restored wagon. Also, I added pictures of dealer posters for 1960 Buick (I have an Invicta Custom Estate Wagon) and 1961 Dodge Polaras. There are two original paintings used for advertising mock ups for the Dodge models shown next to the Polara poster.
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Attachments ---------------- DSCN2781 (Medium).JPG (145KB - 232 downloads) DSCN2782 (Medium).JPG (123KB - 232 downloads) DSCN2783 (Medium).JPG (151KB - 211 downloads) DSCN2784 (Medium).JPG (166KB - 238 downloads)
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Expert
Posts: 2596
Location: Upplands Väsby, Sweden | Wow so many dealer nostalgi you have. Nice to see all. |
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Elite Veteran
Posts: 663
Location: Oakley, Ill | The use of models usually in 1/25 scale came about right after WWII, when dealers did not have any new cars in stock, so they had models of each body style, in each color, (not each body style in each color, but a representative of each body style, and at least one of each color combination). They started out mostly as slush molded,, National Products, and Banthrico, and into the 50s, AMT, Product Minieature, and Johan produced a number of them. |
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Extreme Veteran
Posts: 335
Location: California/Wisconsin | Some 1959 Dodge Dealer Posters.
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Attachments ---------------- DSCN3168 (Medium).JPG (145KB - 266 downloads) DSCN3169 (Medium).JPG (148KB - 221 downloads) DSCN3170 (Medium).JPG (148KB - 212 downloads) DSCN3171 (Medium).JPG (161KB - 233 downloads) DSCN3172 (Medium).JPG (149KB - 235 downloads) DSCN3173 (Medium).JPG (148KB - 230 downloads) DSCN3174 (Medium).JPG (154KB - 225 downloads) DSCN3175 (Medium).JPG (175KB - 220 downloads)
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Extreme Veteran
Posts: 335
Location: California/Wisconsin | 1957 Plymouth Dealer Poster
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Attachments ---------------- 1957 Plymouth Poster 004 (Medium).JPG (135KB - 240 downloads) 1957 Plymouth Poster 002 (Medium).JPG (138KB - 231 downloads) 1957 Plymouth Poster 001 (Medium).JPG (144KB - 232 downloads)
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Board Moderator & Exner Expert 10K+
Posts: 13049
Location: Southern Sweden - Sturkö island | Sweet Paul, you've got yourself a respectful collection of dealership promos |
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Extreme Veteran
Posts: 335
Location: California/Wisconsin | 1961 Plymouth Valiant Dealer Box
Edited by PolaraPaul 2016-06-14 1:51 PM
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Attachments ---------------- IMG_0034 (Small).JPG (50KB - 188 downloads)
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Extreme Veteran
Posts: 335
Location: California/Wisconsin | Interested in buying dealer stuff. What do you have. Please PM me. Thanks
Edited by PolaraPaul 2016-09-20 9:47 PM
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Extreme Veteran
Posts: 335
Location: California/Wisconsin | There is a 1961 Plymouth Dealer Box for sale on Craiglist Minneapolis st cloud. $250.00
https://minneapolis.craigslist.org/csw/atq/5910050859.html
Edited by PolaraPaul 2016-12-08 4:03 PM
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Expert 5K+
Posts: 5006
| Packard... were screwing up copying you guys as fast as we can!
57 Packard... we got a pretty good copy of your Cadillac!
58 Packard we kept the fangs, added it to a catfish and threw a Desoto on the back half!
59 we give up, let Ford and Studebaker make the fugly awkward cars... |
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Expert 5K+
Posts: 9904
Location: Lower Mainland BC | mikes2nd - 2016-12-08 4:28 PM
Packard... were screwing up copying you guys as fast as we can!
57 Packard... we got a pretty good copy of your Cadillac!
58 Packard we kept the fangs, added it to a catfish and threw a Desoto on the back half!
59 we give up, let Ford and Studebaker make the fugly awkward cars...
Great comments. Here is some context (I saw FL wagon there for sure)
1957 Packardbaker:
1958 (from above):
1959 (still see the Studebaker there?):
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Extreme Veteran
Posts: 444
Location: North of the 49th | Hi
Not too sure about the '58,59 Packardbaker wagon never saw any up here, the regular Studes didn't hang around long as they rusted faster than the '57-'58 FL cars! Anyhow here is my contribution to the dealer trim/colour selector stuff.
I have the '60 Plymouth Light box along with a '58 Chrysler one...both work Ok. The '57 Plymouth "Features" display catalogue is Kinda neat , with a turn of the page the new engineering features are displayed and with the turn of a thumb wheel the suspension actually moves!
The fourth item is a colour/trim selector for '57 , each model is represented as a transparency that can be laid over a selected set of colour panels depending on whether a solid colour is preferred or two tone or the additional sportone.
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Attachments ---------------- plybx.jpg (104KB - 172 downloads) chrbx.jpg (89KB - 171 downloads) plybk.jpg (73KB - 173 downloads) plybka.jpg (105KB - 148 downloads) plybkb.jpg (94KB - 170 downloads) plybkc.jpg (85KB - 174 downloads) plybke.jpg (113KB - 179 downloads) plybkf.jpg (121KB - 156 downloads)
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Expert 5K+
Posts: 9904
Location: Lower Mainland BC | Grunau: That is a wonderful resource/time capsule. Congrats on ownership. I am envious. (I have a massive collection of memorabilia for my other hobby cars (1993 and 1994 UrS4 Audis) but only some brochures for the 56 Custom Royal D-500).
Anybody know if these light boxes, etc. existed for 1956 Dodges? If so please PM me.
Dave F.
Edited by 56D500boy 2016-12-09 4:55 PM
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Expert
Posts: 1384
Location: Ocala, Florida | Since this sort of shifted to dealer posters as well, here is my 1957 Plymouth dealership poster.
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Attachments ---------------- FB_IMG_1481337520605.jpg (57KB - 160 downloads)
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Extreme Veteran
Posts: 335
Location: California/Wisconsin | http://www.ebay.com/itm/371854241255?_trksid=p2060353.m1438.l2649&s... |
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Expert 5K+
Posts: 5006
| that's a bit much... |
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Extreme Veteran
Posts: 335
Location: California/Wisconsin | Finally I put all the Power Car Company Plymouths together. The Plymouths were built in 1958, 1959, and 1960 only. The Power Car Company was in Mystic, Connecticut and also built the Thunderbirds and Mustangs that often were used in parades by the Shriners. They also built Mercurys in 1957 and 1958. I included a shot of the one year only 1963 Corvette Stingray built by the Barry Toycraft Company in St. Paul. These kid sized motorized cars were aimed at bringing in the parents for the real thing by dealers.
Edited by PolaraPaul 2017-08-13 5:27 PM
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Attachments ---------------- IMG_2106.JPG (35KB - 140 downloads) IMG_2107.JPG (33KB - 140 downloads) IMG_2108.JPG (29KB - 149 downloads) IMG_2109.JPG (32KB - 159 downloads) IMG_2110.JPG (32KB - 154 downloads) IMG_2111.JPG (35KB - 156 downloads)
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Board Moderator & Exner Expert 10K+
Posts: 13049
Location: Southern Sweden - Sturkö island | Your Collection of these rare things amazes me - very cool indeed! |
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Extreme Veteran
Posts: 335
Location: California/Wisconsin | 1959 Desoto Dealer Poster.
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Attachments ---------------- IMG_0971.JPG (113KB - 160 downloads) IMG_0974.JPG (124KB - 170 downloads) IMG_0975.JPG (126KB - 162 downloads) IMG_0958 (1).JPG (110KB - 164 downloads)
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Veteran
Posts: 119
| Here's the '59 Dodge light box and another of the '59 Plymouth, from a collection in Montana.
I like the gold-toned '59 Sport Fury Convertible zoomie behind the Plymouth box.
TG
Edited by Highball57 2017-10-26 7:18 PM
(18X 59 Dodge Box.jpg)
(19X 59 Plymouth Box.jpg)
Attachments ---------------- 18X 59 Dodge Box.jpg (331KB - 153 downloads) 19X 59 Plymouth Box.jpg (223KB - 142 downloads)
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Regular
Posts: 66
Location: Washington,DC | Nice to see this stuff. Thanks |
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Expert
Posts: 1886
| If anybody wants to sell theirs please contact me. |
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