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Just suppose...
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57plymouth
Posted 2012-06-15 9:07 AM (#325686)
Subject: Just suppose...



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Just suppose that Chrysler Corp took the principle behind their first specific market car a little further. What if the Dodge La Femme had a companion car. Something for the male market. I don't think the "Le Him" name fits, but whatever.

What would a target market male car look like? What accessories would it have? Assume that the base car is a regular production model just like the La Femme was, and add unique options. Don't jump to a non-available engine package. The La Femme had a standard drivetrain, so stick with the original formula. Pick a year, a brand and a body style and run with it. It could be on any FL car, any year.
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58coupe
Posted 2012-06-15 10:47 AM (#325697 - in reply to #325686)
Subject: RE: Just suppose...



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My opinion .............. The Dodge Viper!
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56RoyalLancer
Posted 2012-06-15 11:13 AM (#325701 - in reply to #325686)
Subject: Re: Just suppose...



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Interesting thought Brian. I wonder if there was already 'sort of' a male version of the le femme... The golden lancer. Or was that more of a spring special? There was also the very masculine 'Texan'. All made on the 1956 Dodge model. Also the D500 could be considered very powerful and masculine. Lots of variation on the 56 Dodge model. Was there as much variation on other years and models of forward look models?
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wizard
Posted 2012-06-15 12:53 PM (#325711 - in reply to #325686)
Subject: Re: Just suppose...



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Like ......................... all the other cars at that time......... the La Femme was intended to "speak out" to the ladies because all other cars where dedicted to a male buyer. You don't like my answer? Ok then it was the bankers hot rods; the famous big brutes, the 300 letter cars. There where nothing else created that had so much brute power and masculine appearance at the time.

The other brand where just shadows of the big brutes (a Dodge D500 is like a standard Chrysler ) Not wanting to hurt anyone, but thats the short story....................
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Doctor DeSoto
Posted 2012-06-16 1:49 AM (#325808 - in reply to #325711)
Subject: Re: Just suppose...



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My 56 Custom Sierra was special ordered by a couple ... they both were very smitten with the
new 56 Dodge.

Her input ... paint colors of magenta and white and a wagon

His input ... the D-500 option
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MOPAR-TO-YA
Posted 2012-06-16 2:17 AM (#325813 - in reply to #325686)
Subject: RE: Just suppose...


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It could be equipped with a beverage cooler that didn't need ice--- A humidore to keep cigars fresh--- A vacume operated wolf whistle to get the girls attention--- a secret condom compartment--- a after shave dispencer----- and a device to scoot the girl close up beside you--- Oh yes, and a steering wheel necker knob. Anything eles???8-) ..................MO
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BigBlockMopar
Posted 2012-06-16 4:59 AM (#325827 - in reply to #325813)
Subject: RE: Just suppose...



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MOPAR-TO-YA - 2012-06-16 2:17 AM

... and a device to scoot the girl close up beside you--- ..................MO



... and a device to eject said female person if the Yap-O-Meter on the dash gets pegged long enough during a leasurely drive...
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Doctor DeSoto
Posted 2012-06-16 6:40 AM (#325832 - in reply to #325827)
Subject: RE: Just suppose...



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That is what the male driver's "spine" is supposed to be for ?

But a good idea nonetheless, especially when that "yap" sounds like:

"I think we should sell this car and get a minivan"

"I don't like your friends", or

Just about anything that leads off with "I've been thinking ..... "
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mopardave
Posted 2012-06-16 9:43 AM (#325843 - in reply to #325813)
Subject: RE: Just suppose...


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MOPAR-TO-YA, don't forget to include a smaller steering wheel that tilts up.

Edited by mopardave 2012-06-16 9:45 AM
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1960DesotoAdventurer
Posted 2012-06-16 9:48 AM (#325844 - in reply to #325827)
Subject: RE: Just suppose...



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BigBlockMopar - 2012-06-16 1:59 AM

MOPAR-TO-YA - 2012-06-16 2:17 AM

... and a device to scoot the girl close up beside you--- ..................MO



... and a device to eject said female person if the Yap-O-Meter on the dash gets pegged long enough during a leasurely drive...


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1960DesotoAdventurer
Posted 2012-06-16 9:50 AM (#325845 - in reply to #325711)
Subject: Re: Just suppose...



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wizard - 2012-06-15 9:53 AM

Like ......................... all the other cars at that time......... the La Femme was intended to "speak out" to the ladies because all other cars where dedicted to a male buyer. You don't like my answer? Ok then it was the bankers hot rods; the famous big brutes, the 300 letter cars. There where nothing else created that had so much brute power and masculine appearance at the time.

The other brand where just shadows of the big brutes (a Dodge D500 is like a standard Chrysler ) Not wanting to hurt anyone, but thats the short story....................


The funny thing is today the LaFemmes are usually owned and driven by men.
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1960DesotoAdventurer
Posted 2012-06-16 9:58 AM (#325847 - in reply to #325686)
Subject: Re: Just suppose...



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The Fury was marketed towards men,Chrysler even used the line "for the man who loves cars". I also agree that the Texan is a tough sounding car,they should have hired James Arness to sell it.
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GregCon
Posted 2012-06-16 11:12 AM (#325851 - in reply to #325686)
Subject: Re: Just suppose...


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I had the exact same idea. I even emailed that Steve Jobs guy before he up and died. I suggested they market two different iPads specifically to working women. A Mini-Pad, for days when her output was light, and a Maxi-Pad for days when she her work flow was 'wide open'. I think death is the only reason he didn't call me back, so I forgive him.
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Doctor DeSoto
Posted 2012-06-16 12:17 PM (#325859 - in reply to #325847)
Subject: Re: Just suppose...



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I have been disappointed in how the Texans I have seen have not been overly "macho".

All seem on par with Silver Special el cheapo Plymouths with no "Man-about town" goodies
or colors.
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GaryS
Posted 2012-06-16 2:04 PM (#325866 - in reply to #325686)
Subject: Re: Just suppose...



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As I recall, Fury, 300, D-500 and Adventurer were all marketed toward male customers. As a testosterone laden teen when they were introduced, I lusted for all of them. As a matter of fact, I still do and if I pick the right lottery numbers, I will own pristine versions of all of them from '56, '57, and '58.

I liked the colors of the La Femme and if they had dispensed with the name and accessories, and put crossed flags on the trunk, it would probably be the color choice to fill my collection.
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1960DesotoAdventurer
Posted 2012-06-16 4:07 PM (#325874 - in reply to #325866)
Subject: Re: Just suppose...



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GaryS - 2012-06-16 11:04 AM

As I recall, Fury, 300, D-500 and Adventurer were all marketed toward male customers. As a testosterone laden teen when they were introduced, I lusted for all of them. As a matter of fact, I still do and if I pick the right lottery numbers, I will own pristine versions of all of them from '56, '57, and '58.

I liked the colors of the La Femme and if they had dispensed with the name and accessories, and put crossed flags on the trunk, it would probably be the color choice to fill my collection.


The majority of the ad's were definetly aimed at men. Men made most of the big decisions back then and earned the money. I think one of the reasons the LeFemme failed is because the vast majority of women dont really care too much about cars..none of the ones I've ever known have.

P.S. I would love to have all three Fury models as well as a 1957 Adventurer too.

Edited by 1960DesotoAdventurer 2012-06-16 4:21 PM




(1958Furyad.jpg)



(57 Desoto.jpg)



(57PlymouthMillionaire.jpg)



(1957Dodgesweptad.jpg)



Attachments
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Attachments 1958Furyad.jpg (39KB - 9 downloads)
Attachments 57 Desoto.jpg (48KB - 12 downloads)
Attachments 57PlymouthMillionaire.jpg (92KB - 9 downloads)
Attachments 1957Dodgesweptad.jpg (202KB - 15 downloads)
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50scars
Posted 2012-06-16 5:04 PM (#325879 - in reply to #325686)
Subject: RE: Just suppose...


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But Chrysler did build masculine Le Femme's. They called them Fury, D-500, Adventurer, and 300.
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Doctor DeSoto
Posted 2012-06-16 5:08 PM (#325880 - in reply to #325866)
Subject: Re: Just suppose...



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GaryS - 2012-06-17 11:04 AM
I liked the colors of the La Femme and if they had dispensed with the name and accessories, and put crossed flags on the trunk, it would probably be the color choice to fill my collection.


%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%

If I remember correctly, a third D-500 La Femme has been found. So, it appears either a few
go-fast girls or hotrod sales managers ordered these up with the racers on the "ladies model".
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58 300D
Posted 2012-06-16 5:35 PM (#325886 - in reply to #325686)
Subject: RE: Just suppose...


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My opinion is the 'man's' car equivalent of the LaFemme was the 300. Largest motors, multi-carb, lots of power, aggressive and uncluttered styling. What car looks more like it wants to absolutely eat you up and spit you out than a 57-58 300? I may be a little biased, but that is exactly what drew me to the Cs and Ds in the first place.
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1960DesotoAdventurer
Posted 2012-06-17 3:46 PM (#325962 - in reply to #325686)
Subject: Re: Just suppose...



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Heres another cool ad aimed at guys for DeSoto.



(desotoad.jpg)



Attachments
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Attachments desotoad.jpg (218KB - 13 downloads)
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57plymouth
Posted 2012-06-17 8:46 PM (#325989 - in reply to #325686)
Subject: Re: Just suppose...



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The idea was more like the package. The LaFemme had the raincoat and purse, etc.

What would a LaHim have? A briefcase, hip flask and a pistol holster?
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JT Vincent
Posted 2012-06-18 4:10 PM (#326091 - in reply to #325686)
Subject: Re: Just suppose...



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For the one man in four, who wants a little more.




(1959-chrysler-ad-to-the-1-man-in-4-who-wants-a-little-bit-more.jpg)



(detoso man.jpg)



Attachments
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Attachments 1959-chrysler-ad-to-the-1-man-in-4-who-wants-a-little-bit-more.jpg (74KB - 12 downloads)
Attachments detoso man.jpg (115KB - 9 downloads)
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JT Vincent
Posted 2012-06-18 4:13 PM (#326092 - in reply to #325686)
Subject: Re: Just suppose...



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Apparently Navy guys, too. I bet they are going to have a wild night in that DeSoto.



(DeSoto Sailor.jpg)



Attachments
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Attachments DeSoto Sailor.jpg (148KB - 10 downloads)
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1960DesotoAdventurer
Posted 2012-06-18 7:20 PM (#326107 - in reply to #325686)
Subject: Re: Just suppose...



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I wonder how many DeSotos were ordered in solid white?
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