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Dealership Lighted Color and Upholstery Display Cases
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   Forward Look NON-Technical Discussions -> 1955-1961 Forward Look MoPar General DiscussionMessage format
 
PolaraPaul
Posted 2013-06-25 4:38 PM (#382866)
Subject: Dealership Lighted Color and Upholstery Display Cases


Veteran

Posts: 267
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Location: California/Wisconsin
I am starting this post for input on getting some pictures and information on the display cases that the salemen in the day would use to show customers the options for ordering their new car. Back in the fifties and sixties many people actually ordered their new cars with the options and colors they wanted, unlike today where you chose what is on the lot. Here are pictures of my cases and I hope you enjoy seeing them. Please post additional pictures of other boxes out there. I have a friend with a 58 Chrysler box, so know that they were made for Chrysler as well as the Dodge and Plymouth models I have pictured. I also posted a couple Buick boxes I have, as they also showed the customer the options available. Shown are 1957, 1958, and 1960 Dodge cases, 1959 and 1961 Plymouth cases, and 1960 and 1961 Buick cases. They have flourescent backlighting that make the colors pop. There are color inserts that the salesman would insert to show the car in thecolor you might be interested in ordering. Lets see what else is out there.



(001 (Medium).JPG)



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Attachments 004 (Medium).JPG (142KB - 104 downloads)
Attachments 005 (Medium).JPG (127KB - 93 downloads)
Attachments 006 (Medium).JPG (139KB - 107 downloads)
Attachments 008 (Medium).JPG (148KB - 110 downloads)
Attachments 014 (Medium).JPG (147KB - 108 downloads)
Attachments 016 (Medium).JPG (139KB - 106 downloads)
Attachments 017 (Medium).JPG (180KB - 139 downloads)
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Lancer Mike
Posted 2013-06-25 6:57 PM (#382885 - in reply to #382866)
Subject: RE: Dealership Lighted Color and Upholstery Display Cases



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Location: Queen City of the Plains
Awesome, Paul!
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FIN ME
Posted 2013-06-26 7:56 AM (#382988 - in reply to #382866)
Subject: Re: Dealership Lighted Color and Upholstery Display Cases



Expert

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Location: USA - KY

Wow...ya really DO learn something every day!

I had no idea that this system existed back in the day! Do you know if they did the same kind of thing for DeSotos?

Those are very cool and unique items to collect!

Thanks, Paul for the info and for those great photos!


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d500neil
Posted 2013-06-26 5:30 PM (#383102 - in reply to #382866)
Subject: RE: Dealership Lighted Color and Upholstery Display Cases



Exner Expert 19,174 posts. Neil passed away 18 Sep 2015. You will be missed, Neil!

Posts: 19171
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Location: bishop, ca
Here's my contribution, with 1958 & 1957 CHRY/IMP's, as seen at L.A.'s
Fall Fling swap meet in 10/01.

I've got the 57 Dodge acetate-inserts and the upholstery/trim attachments,
but not the actual display box.

IIRC, the 1957 Dodge display box has three separate pull-out shelves, while the
1958 box has that one-long shelf.








Edited by d500neil 2013-06-26 5:37 PM




(PICT1789.JPG)



(PICT1790.JPG)



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Attachments PICT1789.JPG (104KB - 99 downloads)
Attachments PICT1790.JPG (51KB - 101 downloads)
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1958firemite
Posted 2013-07-06 10:00 PM (#384619 - in reply to #382866)
Subject: RE: Dealership Lighted Color and Upholstery Display Cases


Regular

Posts: 57
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Location: Washington,DC
Are there any for 1957-1959 Desoto. Please post picture if you have one of these. Thanks
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realgone58
Posted 2013-07-10 5:48 PM (#385188 - in reply to #382866)
Subject: Re: Dealership Lighted Color and Upholstery Display Cases


Elite Veteran

Posts: 1111
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Location: Ocala, Florida
Those are great, but I sure love your promo collection you have there!
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PolaraPaul
Posted 2015-03-26 2:40 PM (#473511 - in reply to #382866)
Subject: Re: Dealership Lighted Color and Upholstery Display Cases


Veteran

Posts: 267
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Location: California/Wisconsin
I recently added another interesting dealer box highlighting the 1960 Unibody that was built for Dodge dealerships. The box is lighted and blinks to show Unibody alternating with the exterior of the car.



(1960 dodge Sadow box 009 (Small) (Small).JPG)



(1960 dodge Sadow box 005 (Small).JPG)



(1960 dodge Sadow box 004 (Small).JPG)



(1960 dodge Sadow box 002 (Small).JPG)



(1960 dodge Sadow box 001 (Small).JPG)



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Attachments 1960 dodge Sadow box 009 (Small) (Small).JPG (91KB - 83 downloads)
Attachments 1960 dodge Sadow box 005 (Small).JPG (102KB - 89 downloads)
Attachments 1960 dodge Sadow box 004 (Small).JPG (96KB - 84 downloads)
Attachments 1960 dodge Sadow box 002 (Small).JPG (116KB - 83 downloads)
Attachments 1960 dodge Sadow box 001 (Small).JPG (112KB - 99 downloads)
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60crossram
Posted 2015-03-26 2:53 PM (#473512 - in reply to #382866)
Subject: Re: Dealership Lighted Color and Upholstery Display Cases



Elite Veteran

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Location: Layton, Utah
Wow ! Thanks for sharing. These are way cool old advertising items. DeSoto lives.
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firedome
Posted 2015-03-26 8:22 PM (#473527 - in reply to #382866)
Subject: Re: Dealership Lighted Color and Upholstery Display Cases



Expert

Posts: 2758
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Location: NY & VT
I remember those at dealers back in the day.
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The Adventurer
Posted 2015-03-27 2:15 AM (#473550 - in reply to #382866)
Subject: RE: Dealership Lighted Color and Upholstery Display Cases


Elite Veteran

Posts: 698
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Location: Melbourne, Australia
I think Herman Kloss in Australia may have the 57 Desoto Light box . If you see this post herman can you confirm ?
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rockerarm
Posted 2015-03-27 11:20 AM (#473568 - in reply to #382866)
Subject: RE: Dealership Lighted Color and Upholstery Display Cases



Elite Veteran

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Location: ALABAMA, HEART OF DIXIE

PolaraPaul - 2013-06-25 4:38 PM I am starting this post for input on getting some pictures and information on the display cases that the salemen in the day would use to show customers the options for ordering their new car. Back in the fifties and sixties many people actually ordered their new cars with the options and colors they wanted, unlike today where you chose what is on the lot. Here are pictures of my cases and I hope you enjoy seeing them. Please post additional pictures of other boxes out there. I have a friend with a 58 Chrysler box, so know that they were made for Chrysler as well as the Dodge and Plymouth models I have pictured. I also posted a couple Buick boxes I have, as they also showed the customer the options available. Shown are 1957, 1958, and 1960 Dodge cases, 1959 and 1961 Plymouth cases, and 1960 and 1961 Buick cases. They have flourescent backlighting that make the colors pop. There are color inserts that the salesman would insert to show the car in thecolor you might be interested in ordering. Lets see what else is out there.

 

I was fortunate to locate and aquire all the contents of the 1961 Plymouth display box. It's in the mail to me now and I'll post some pictures once it arrives. Unfortunantly I don't have the lighted box itself.

If anyone should have one, or run across one I would love to get one.

PM sent Paul.

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horace
Posted 2015-03-27 3:41 PM (#473589 - in reply to #382866)
Subject: RE: Dealership Lighted Color and Upholstery Display Cases



Extreme Veteran

Posts: 438
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Location: MN
Dad sold Dodges & Ply so I remember the some model cars & definitely the lighted trim & color cases. I don't have any but wow what a find. I did keep some Ross Roy books through the years. Was it stated you could change colors & combinations too a s well as models

Edited by horace 2015-03-27 3:45 PM
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ruchaven
Posted 2015-03-27 8:21 PM (#473617 - in reply to #382866)
Subject: Re: Dealership Lighted Color and Upholstery Display Cases


Expert

Posts: 1231
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Location: York County, PA
There was one on Craigs List of 1960 Dodges. He wanted over a Grand for it, thanks but no thanks.

Where did you get the misconception that mice eat cheese? They don't.
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kmccabe56
Posted 2015-03-31 11:58 AM (#473966 - in reply to #473511)
Subject: Re: Dealership Lighted Color and Upholstery Display Cases


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PolaraPaul - 2015-03-26 2:40 PM

I recently added another interesting dealer box highlighting the 1960 Unibody that was built for Dodge dealerships. The box is lighted and blinks to show Unibody alternating with the exterior of the car.


This Unibody box is absolutely unique. I have never seen one like it before. I have the '57 Dodge unit, all of the pieces of the '60 Dodge display in a "Plymouth" marked box, the '59 Plymouth box and a '57 Chrysler box.

The '57 Dodge & Chrysler units have pull out drawers. The two Plymouth boxes have a fold down front door with the upholstery samples on it.

I have a plastic light box unit for '62 Dodges that has a roll of translucent paper in it with knobs at each end of the top of the box to roll past the lighting.

Years ago I picked up a '49 DeSoto display unit. It's about the size of a refridgerator, with a frosted glass screen. Images of the (then) new DeSoto were projected from a giant wheel with metal framed glass slides to the screen at the top front.

Paul, all of your units are in much nicer shape than mine. Building a new box would require relatively simple carpentry skills. The toughest challenge might be finding the rough textured spatter paint they all seem to have been painted with.

I would expect that each of the carlines got their own boxes. There would be no reason for DeSoto not to have them. Anybody know when these boxes first appeared and were discontinued?

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PolaraPaul
Posted 2015-03-31 11:55 PM (#474059 - in reply to #382866)
Subject: RE: Dealership Lighted Color and Upholstery Display Cases


Veteran

Posts: 267
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Location: California/Wisconsin
Looking for a 1959 Dodge Box that is For Sale. Thanks
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60crossram
Posted 2015-04-01 12:22 AM (#474063 - in reply to #382866)
Subject: Re: Dealership Lighted Color and Upholstery Display Cases



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"Fortress of steel" true spoken words.
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PolaraPaul
Posted 2015-06-14 3:00 PM (#481475 - in reply to #382866)
Subject: RE: Dealership Lighted Color and Upholstery Display Cases


Veteran

Posts: 267
1001002525
Location: California/Wisconsin
1960 Plymouth



(DSCN2775 (Medium).JPG)



(DSCN2778 (Medium).JPG)



(DSCN2779 (Medium).JPG)



(DSCN2780 (Medium).JPG)



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Attachments DSCN2775 (Medium).JPG (155KB - 87 downloads)
Attachments DSCN2778 (Medium).JPG (149KB - 94 downloads)
Attachments DSCN2779 (Medium).JPG (149KB - 84 downloads)
Attachments DSCN2780 (Medium).JPG (130KB - 83 downloads)
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The Chrysler Kid
Posted 2015-06-14 5:48 PM (#481498 - in reply to #382866)
Subject: Re: Dealership Lighted Color and Upholstery Display Cases



Expert

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Polara Paul, irrelevant but can you post a shot of that framed '58 Packard poster I see in the last photo? Very cool.
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Boris56
Posted 2015-06-14 6:11 PM (#481501 - in reply to #382866)
Subject: Re: Dealership Lighted Color and Upholstery Display Cases



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I assume these all specify which color combinations and trim/upholstery options were available? I'm very anxious to acquire such items for 1957 and (especially) 1958 Imperials.
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PolaraPaul
Posted 2015-06-14 6:27 PM (#481507 - in reply to #382866)
Subject: RE: Dealership Lighted Color and Upholstery Display Cases


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Posts: 267
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Location: California/Wisconsin
As requested here is a shot of the original 1958 Packard dealership poster. The fins made it a quasi-forward look car to me. I have a restored wagon. Also, I added pictures of dealer posters for 1960 Buick (I have an Invicta Custom Estate Wagon) and 1961 Dodge Polaras. There are two original paintings used for advertising mock ups for the Dodge models shown next to the Polara poster.



(DSCN2781 (Medium).JPG)



(DSCN2782 (Medium).JPG)



(DSCN2783 (Medium).JPG)



(DSCN2784 (Medium).JPG)



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Attachments DSCN2781 (Medium).JPG (145KB - 83 downloads)
Attachments DSCN2782 (Medium).JPG (123KB - 86 downloads)
Attachments DSCN2783 (Medium).JPG (151KB - 70 downloads)
Attachments DSCN2784 (Medium).JPG (166KB - 90 downloads)
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Windsor59
Posted 2015-06-15 4:31 AM (#481546 - in reply to #382866)
Subject: Re: Dealership Lighted Color and Upholstery Display Cases



Expert

Posts: 2497
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Location: Upplands Väsby, Sweden
Wow so many dealer nostalgi you have. Nice to see all.
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50scars
Posted 2015-06-18 1:48 PM (#481932 - in reply to #481546)
Subject: Re: Dealership Lighted Color and Upholstery Display Cases


Elite Veteran

Posts: 662
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Location: Oakley, Ill
The use of models usually in 1/25 scale came about right after WWII, when dealers did not have any new cars in stock, so they had models of each body style, in each color, (not each body style in each color, but a representative of each body style, and at least one of each color combination). They started out mostly as slush molded,, National Products, and Banthrico, and into the 50s, AMT, Product Minieature, and Johan produced a number of them.
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PolaraPaul
Posted 2015-10-16 9:18 PM (#492432 - in reply to #382866)
Subject: RE: Dealership Lighted Color and Upholstery Display Cases


Veteran

Posts: 267
1001002525
Location: California/Wisconsin
Some 1959 Dodge Dealer Posters.



(DSCN3168 (Medium).JPG)



(DSCN3169 (Medium).JPG)



(DSCN3170 (Medium).JPG)



(DSCN3171 (Medium).JPG)



(DSCN3172 (Medium).JPG)



(DSCN3173 (Medium).JPG)



(DSCN3174 (Medium).JPG)



(DSCN3175 (Medium).JPG)



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Attachments DSCN3169 (Medium).JPG (148KB - 76 downloads)
Attachments DSCN3170 (Medium).JPG (148KB - 70 downloads)
Attachments DSCN3171 (Medium).JPG (161KB - 90 downloads)
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Attachments DSCN3175 (Medium).JPG (175KB - 80 downloads)
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PolaraPaul
Posted 2015-12-28 3:00 PM (#499328 - in reply to #382866)
Subject: RE: Dealership Lighted Color and Upholstery Display Cases


Veteran

Posts: 267
1001002525
Location: California/Wisconsin
1957 Plymouth Dealer Poster



(1957 Plymouth Poster 004 (Medium).JPG)



(1957 Plymouth Poster 002 (Medium).JPG)



(1957 Plymouth Poster 001 (Medium).JPG)



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Attachments 1957 Plymouth Poster 004 (Medium).JPG (135KB - 81 downloads)
Attachments 1957 Plymouth Poster 002 (Medium).JPG (138KB - 80 downloads)
Attachments 1957 Plymouth Poster 001 (Medium).JPG (144KB - 88 downloads)
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wizard
Posted 2015-12-28 4:22 PM (#499334 - in reply to #382866)
Subject: Re: Dealership Lighted Color and Upholstery Display Cases



Board Moderator & Exner Expert 10K+

Posts: 11084
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Location: Southern Sweden - Sturkö island
Sweet Paul, you've got yourself a respectful collection of dealership promos
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PolaraPaul
Posted 2016-06-14 1:49 PM (#514126 - in reply to #382866)
Subject: RE: Dealership Lighted Color and Upholstery Display Cases


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Posts: 267
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Location: California/Wisconsin
1961 Plymouth Valiant Dealer Box

Edited by PolaraPaul 2016-06-14 1:51 PM




(IMG_0034 (Small).JPG)



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Attachments IMG_0034 (Small).JPG (50KB - 53 downloads)
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PolaraPaul
Posted 2016-09-20 9:18 PM (#521753 - in reply to #382866)
Subject: RE: Dealership Lighted Color and Upholstery Display Cases


Veteran

Posts: 267
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Location: California/Wisconsin
Interested in buying dealer stuff. What do you have. Please PM me. Thanks

Edited by PolaraPaul 2016-09-20 9:47 PM
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PolaraPaul
Posted 2016-12-08 3:56 PM (#528215 - in reply to #382866)
Subject: RE: Dealership Lighted Color and Upholstery Display Cases


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Posts: 267
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Location: California/Wisconsin
There is a 1961 Plymouth Dealer Box for sale on Craiglist Minneapolis st cloud. $250.00
https://minneapolis.craigslist.org/csw/atq/5910050859.html

Edited by PolaraPaul 2016-12-08 4:03 PM
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mikes2nd
Posted 2016-12-08 4:28 PM (#528219 - in reply to #382866)
Subject: Re: Dealership Lighted Color and Upholstery Display Cases


Expert

Posts: 2103
2000100
Packard... were screwing up copying you guys as fast as we can!

57 Packard... we got a pretty good copy of your Cadillac!

58 Packard we kept the fangs, added it to a catfish and threw a Desoto on the back half!

59 we give up, let Ford and Studebaker make the fugly awkward cars...
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56D500boy
Posted 2016-12-08 6:30 PM (#528227 - in reply to #528219)
Subject: Re: Dealership Lighted Color and Upholstery Display Cases



Expert

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mikes2nd - 2016-12-08 4:28 PM
Packard... were screwing up copying you guys as fast as we can!
57 Packard... we got a pretty good copy of your Cadillac!
58 Packard we kept the fangs, added it to a catfish and threw a Desoto on the back half!
59 we give up, let Ford and Studebaker make the fugly awkward cars...


Great comments. Here is some context (I saw FL wagon there for sure)

1957 Packardbaker:



1958 (from above):



1959 (still see the Studebaker there?):

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grunau
Posted 2016-12-09 3:28 PM (#528286 - in reply to #382866)
Subject: RE: Dealership Lighted Color and Upholstery Display Cases


Extreme Veteran

Posts: 431
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Location: North of the 49th
Hi
Not too sure about the '58,59 Packardbaker wagon never saw any up here, the regular Studes didn't hang around long as they rusted faster than the '57-'58 FL cars! Anyhow here is my contribution to the dealer trim/colour selector stuff.
I have the '60 Plymouth Light box along with a '58 Chrysler one...both work Ok. The '57 Plymouth "Features" display catalogue is Kinda neat , with a turn of the page the new engineering features are displayed and with the turn of a thumb wheel the suspension actually moves!
The fourth item is a colour/trim selector for '57 , each model is represented as a transparency that can be laid over a selected set of colour panels depending on whether a solid colour is preferred or two tone or the additional sportone.



(plybx.jpg)



(chrbx.jpg)



(plybk.jpg)



(plybka.jpg)



(plybkb.jpg)



(plybkc.jpg)



(plybke.jpg)



(plybkf.jpg)



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Attachments plybx.jpg (104KB - 20 downloads)
Attachments chrbx.jpg (89KB - 21 downloads)
Attachments plybk.jpg (73KB - 22 downloads)
Attachments plybka.jpg (105KB - 20 downloads)
Attachments plybkb.jpg (94KB - 22 downloads)
Attachments plybkc.jpg (85KB - 20 downloads)
Attachments plybke.jpg (113KB - 19 downloads)
Attachments plybkf.jpg (121KB - 19 downloads)
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56D500boy
Posted 2016-12-09 3:50 PM (#528288 - in reply to #528286)
Subject: RE: Dealership Lighted Color and Upholstery Display Cases



Expert

Posts: 1822
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Location: Lower Mainland BC
Grunau: That is a wonderful resource/time capsule. Congrats on ownership. I am envious. (I have a massive collection of memorabilia for my other hobby cars (1993 and 1994 UrS4 Audis) but only some brochures for the 56 Custom Royal D-500).

Anybody know if these light boxes, etc. existed for 1956 Dodges? If so please PM me.

Dave F.



Edited by 56D500boy 2016-12-09 4:55 PM
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The Chrysler Kid
Posted 2016-12-09 9:27 PM (#528319 - in reply to #382866)
Subject: RE: Dealership Lighted Color and Upholstery Display Cases



Expert

Posts: 1297
1000100100252525
Location: Ocala, Florida
Since this sort of shifted to dealer posters as well, here is my 1957 Plymouth dealership poster.



(FB_IMG_1481337520605.jpg)



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Attachments FB_IMG_1481337520605.jpg (57KB - 23 downloads)
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PolaraPaul
Posted 2017-02-01 11:54 AM (#532878 - in reply to #382866)
Subject: RE: Dealership Lighted Color and Upholstery Display Cases


Veteran

Posts: 267
1001002525
Location: California/Wisconsin
http://www.ebay.com/itm/371854241255?_trksid=p2060353.m1438.l2649&s...
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mikes2nd
Posted 2017-02-01 12:28 PM (#532881 - in reply to #382866)
Subject: Re: Dealership Lighted Color and Upholstery Display Cases


Expert

Posts: 2103
2000100
that's a bit much...
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PolaraPaul
Posted 2017-08-13 5:13 PM (#546119 - in reply to #382866)
Subject: RE: Dealership Lighted Color and Upholstery Display Cases


Veteran

Posts: 267
1001002525
Location: California/Wisconsin
Finally I put all the Power Car Company Plymouths together. The Plymouths were built in 1958, 1959, and 1960 only. The Power Car Company was in Mystic, Connecticut and also built the Thunderbirds and Mustangs that often were used in parades by the Shriners. They also built Mercurys in 1957 and 1958. I included a shot of the one year only 1963 Corvette Stingray built by the Barry Toycraft Company in St. Paul. These kid sized motorized cars were aimed at bringing in the parents for the real thing by dealers.

Edited by PolaraPaul 2017-08-13 5:27 PM




(IMG_2106.JPG)



(IMG_2107.JPG)



(IMG_2108.JPG)



(IMG_2109.JPG)



(IMG_2110.JPG)



(IMG_2111.JPG)



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Attachments IMG_2106.JPG (35KB - 6 downloads)
Attachments IMG_2107.JPG (33KB - 6 downloads)
Attachments IMG_2108.JPG (29KB - 6 downloads)
Attachments IMG_2109.JPG (32KB - 6 downloads)
Attachments IMG_2110.JPG (32KB - 6 downloads)
Attachments IMG_2111.JPG (35KB - 7 downloads)
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wizard
Posted 2017-08-14 1:20 AM (#546154 - in reply to #382866)
Subject: Re: Dealership Lighted Color and Upholstery Display Cases



Board Moderator & Exner Expert 10K+

Posts: 11084
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Location: Southern Sweden - Sturkö island
Your Collection of these rare things amazes me - very cool indeed!
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PolaraPaul
Posted 2017-09-30 3:33 PM (#549489 - in reply to #382866)
Subject: RE: Dealership Lighted Color and Upholstery Display Cases


Veteran

Posts: 267
1001002525
Location: California/Wisconsin
1959 Desoto Dealer Poster.



(IMG_0971.JPG)



(IMG_0974.JPG)



(IMG_0975.JPG)



(IMG_0958 (1).JPG)



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Attachments IMG_0971.JPG (113KB - 3 downloads)
Attachments IMG_0974.JPG (124KB - 3 downloads)
Attachments IMG_0975.JPG (126KB - 3 downloads)
Attachments IMG_0958 (1).JPG (110KB - 3 downloads)
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