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57 DeSoto Dealer Book
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macedon
Posted 2018-11-15 7:33 PM (#573628)
Subject: 57 DeSoto Dealer Book



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I think this is a page out of a dealer book. Is there an online resource for the rest of it? I searched this site without luck. I'm primarily interested in trim code 543 which is what my 4dr hdtp is. Thanks



(dealerbook.JPG)



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Attachments dealerbook.JPG (122KB - 13 downloads)
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56D500boy
Posted 2018-11-15 10:33 PM (#573636 - in reply to #573628)
Subject: RE: 57 DeSoto Dealer Book



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Not what you want/need but more info anyway:







Edited by 56D500boy 2018-11-15 10:35 PM
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ToMopar
Posted 2018-11-16 2:34 AM (#573642 - in reply to #573636)
Subject: RE: 57 DeSoto Dealer Book



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56D500boy - 2018-11-16 3:33 AM

Not what you want/need but more info anyway:



Dave, could you please scan more pages of your trim book.
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ToMopar
Posted 2018-11-16 5:06 AM (#573646 - in reply to #573628)
Subject: Re: 57 DeSoto Dealer Book



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Here is a picture with No. 543 - it was somewhere from this forum



(1957 DeSoto Fabric Color 17.jpg)



(1957 DeSoto Fabric Color 20.jpg)



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Attachments 1957 DeSoto Fabric Color 17.jpg (124KB - 13 downloads)
Attachments 1957 DeSoto Fabric Color 20.jpg (90KB - 17 downloads)
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macedon
Posted 2018-11-16 8:54 PM (#573653 - in reply to #573642)
Subject: RE: 57 DeSoto Dealer Book



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ToMopar - 2018-11-16 1:34 AM

56D500boy - 2018-11-16 3:33 AM

Not what you want/need but more info anyway:



Dave, could you please scan more pages of your trim book.


I wish I could but this is the only page I have. I'm hoping someone has more.
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Powerflite
Posted 2018-11-16 9:16 PM (#573655 - in reply to #573628)
Subject: Re: 57 DeSoto Dealer Book



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Rosy on this forum is the owner of the original book for the '57 DeSoto. Contact her, and see if she can get you what you need.
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macedon
Posted 2018-11-17 7:07 PM (#573665 - in reply to #573628)
Subject: Re: 57 DeSoto Dealer Book



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This is the book.

http://www.forwardlook.net/forums/forums/thread-view.asp?tid=55249
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The Adventurer
Posted 2018-11-18 5:19 AM (#573692 - in reply to #573628)
Subject: RE: 57 DeSoto Dealer Book



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Dave if I had the book I would post up pics . Bob Hamilton has that 57 book now . I swapped him for the 58 book a few years ago .
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macedon
Posted 2018-11-18 7:39 AM (#573694 - in reply to #573692)
Subject: RE: 57 DeSoto Dealer Book



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Thanks. Is Bob on this forum? It would be awesome to see some scans from the book. I'm curious what two-tone colors were recommended for the 543 trim. Can't quite read them from the pic in the earlier thread. Although it looks like a long list. Which makes sense since 543 is a predominately white interior. It should go with most colors. Here's something I got that is supposed to be 543.



(543.JPG)



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Attachments 543.JPG (68KB - 17 downloads)
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macedon
Posted 2018-11-18 7:49 AM (#573695 - in reply to #573694)
Subject: RE: 57 DeSoto Dealer Book



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This is the only picture (and it's a bad one) of 543 I've been able to come up with. It's from the rusty thread on this forum.



(RELIC-22.jpg)



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Attachments RELIC-22.jpg (35KB - 15 downloads)
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The Adventurer
Posted 2018-11-18 3:00 PM (#573729 - in reply to #573628)
Subject: RE: 57 DeSoto Dealer Book



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Yes bob is on this forum , his handle is "earleebob" from memory .
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57burb
Posted 2018-11-18 7:33 PM (#573754 - in reply to #573628)
Subject: RE: 57 DeSoto Dealer Book



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Is this one?
https://americancars-for-sale.com/10594/1957-desoto-fireflite-sports...
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macedon
Posted 2018-11-18 7:52 PM (#573755 - in reply to #573754)
Subject: RE: 57 DeSoto Dealer Book



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Yes that is the 543 trim. One thing I'm not sure about though is the seams on the white vinyl. The original door panels I have are heat seams. Were the the original seats heat seamed or stitched like this one???

Edited by macedon 2018-11-18 8:09 PM
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Powerflite
Posted 2018-11-18 9:21 PM (#573761 - in reply to #573628)
Subject: Re: 57 DeSoto Dealer Book



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Heat seams. Those pleats are just like the '57 Windsor pleats that are also heat seamed.
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The Adventurer
Posted 2018-11-19 7:59 AM (#573772 - in reply to #573628)
Subject: RE: 57 DeSoto Dealer Book



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Id have to disagree Nathan , the door panel horizontal lines you can see are definitely HF welded , but the seats are sewn black stitching from what ive ever seen on 57 Fireflites (I may be wrong) .
If they were HF welded the seams would be the same colour as its just a depression , not black as these are which is the thread colour from a sewing machine .
Ive had some experience using HF welders before . Kool stuff .
Funny enough on 57 Adventurer door panels the vertical lines are sewn , where as you would have thought they would be HF welded or should be I think !
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macedon
Posted 2018-11-19 9:54 AM (#573775 - in reply to #573628)
Subject: RE: 57 DeSoto Dealer Book



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I've only seen pictures of the seats. Mine were long gone when I bought the car. This picture from Ed's site based on the wear looks to be an original set. It certainly appears to be stitched. The other interesting thing to note: there isn't an embossed logo like the illustration. Hmmm... the fog of 60+ years. I'm absolutely... not sure.



(543original.jpg)



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Attachments 543original.jpg (51KB - 15 downloads)
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Powerflite
Posted 2018-11-19 10:35 AM (#573776 - in reply to #573628)
Subject: Re: 57 DeSoto Dealer Book



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I agree that the restored car in the picture appears to have them stitched, but that doesn't surprise me. The picture in the brochure doesn't appear to be the same though, and I would bet is heat seamed. Sewing lines like that is VERY expensive for a manufacturer to do, compared to the heat seams and it is unlikely that they would do it unless they had no other alternative. Even the top of the line New Yorker had heat seams for its pleats. Additionally, it appears that the DeSoto door panels are sewn, but they actually aren't! They are heat seamed with a pattern that looks like a sewn thread. It could be that they used this same sewn thread looking heat seam to do the seats with. That is probably the reason that restorers choose to sew them instead of getting a heat seam done for it.
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macedon
Posted 2018-11-19 11:19 AM (#573781 - in reply to #573776)
Subject: Re: 57 DeSoto Dealer Book



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I am reasonably certain that I have a set of unrestored door panels that left the factory as 543 trim. Reasonably. Here's a close up of the heat seamed pleat.

As far as the seats go I actually like the look of the heat seamed pleats better. I don't prefer the contrasting dark stitching. Time will tell which way I decide to go. I've looked and there are some sources of 1 inch heat pleated vinyl. Mostly marine suppliers, but that's ok they charge 1/3 of what SMS does. I'll order some swatches and see what looks best.





(dpclose.JPG)



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Attachments dpclose.JPG (118KB - 14 downloads)
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Powerflite
Posted 2018-11-19 11:35 AM (#573782 - in reply to #573628)
Subject: Re: 57 DeSoto Dealer Book



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Cool, do they have a 3/4" pattern too? The New Yorker uses the 3/4", while the '57 Windsor uses the 1" pattern. On the Windsor & New Yorker, the spacing is different on the door panels. The door panels have a 5/8" pattern on them. So be aware that the door panels may not be the same as the seats. You would expect the seat pattern to have the largest spacing, but the '58 Windsor uses a 1/2" horizontal pattern on it, so they changed it up quite a bit.

Edited by Powerflite 2018-11-19 11:48 AM
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dlyle
Posted 2018-11-19 5:10 PM (#573795 - in reply to #573628)
Subject: Re: 57 DeSoto Dealer Book



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Looking forward (or should I say Forward Looking) for more info on this topic. I'm trying to compile more info on what should be stitched and what should have the heat seams. Ive searched and looked at hundreds of photos.

My car is a different code (642) but so far it appears the door panels and the back of the seats are heat stamped. The verdict is not yet in on whether or not the front of the seats are stitched. I have come to the conclusion that most seats when redone lose the original square shape....seems most shops these days want to round of the seat cushions. The pictures attached are original except the centers might have been replaced.

I've received a shipment of correct fabric from SMS but have yet to install it. Notice both front and back have the embossed Desoto emblem which SMS can also do.

One other thing I've noticed from that 57 Desoto Fabric book is that you may be looking at different color codes but many of them use the same base color. So code 642, 542, 515 etc may all have the same color green but the fabric book makes them different. I think it may have to do with the way the photos were taken and different lighting and photo angles. I was driving myself crazy trying to find the right shade of green. The SMS color samples did not match the pictures from the fabric book so I went and saw Big M. We managed to find several samples and they proved to be a very close match to what SMS had sent me. We found original door panels and seats and the parts not exposed to sun showed their original unfaded color. You can take a picture of the original material and the SMS sample and it is a dead on match.....then take a picture from another angle and have it look completely different. What looks dark green one way looks light green from another angle. Based on what I saw I ordered what I needed to do my interior.



(pleats 2.jpg)



(pleats 3.jpg)



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Attachments pleats 2.jpg (163KB - 16 downloads)
Attachments pleats 3.jpg (122KB - 15 downloads)
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The Adventurer
Posted 2018-11-19 9:22 PM (#573808 - in reply to #573628)
Subject: RE: 57 DeSoto Dealer Book



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The rear faces of the Front seat are clearly HF welded as mentioned and as you can see the pressings a just depressions in the same colour , the front faces cant be HF welded as you can clearly see the black stitching , you cant heat seal in black stitching ! I agree though if I had the chance I would love the faces HF welded . I think that the very reason they didnt HF weld them as they wanted that contrasting coloured thread . The sales brochure is just a sketchy rendering .

Ive seen the original sewing machines and even legendary auto trim have them , they have 10-15 needles that sew the pre adjusted sew lines all at once , so its quicker than heat pressing . They aren't silly these cars companies .

The fireflite door panels as I said you can see have HF welded lines as shown , but I am sure ive seen adventurer ones and the lines on them are sewn and run vertically on the door panels . I am baffled why these weren't HF Welded on adventurers. Probably die to the low volume they didnt want to have to make up a brass HF tool to do just a few cars maybe ?
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macedon
Posted 2018-11-20 6:49 AM (#573833 - in reply to #573655)
Subject: Re: 57 DeSoto Dealer Book



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Powerflite - 2018-11-16 8:16 PM

Rosy on this forum is the owner of the original book for the '57 DeSoto. Contact her, and see if she can get you what you need.


Looks like Rosy hasn't logged on to FL for over a year now.

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macedon
Posted 2018-11-20 6:57 AM (#573834 - in reply to #573729)
Subject: RE: 57 DeSoto Dealer Book



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The Adventurer - 2018-11-18 2:00 PM

Yes bob is on this forum , his handle is "earleebob" from memory .


Sent him a PM and email. See what happens.
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Powerflite
Posted 2018-11-20 11:06 AM (#573841 - in reply to #573628)
Subject: RE: 57 DeSoto Dealer Book



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This is a picture of the vertical seams on my Firedome door panels. They look like they are stitched, but upon closer inspection you can see that they are heat seamed. The "Thread" part has vinyl patterning on them and there is no thread on the backsides.



(FIredome Door Panel Stitch Pattern.jpg)



(FIredome Door Panel Pattern Close.jpg)



(FIredome Door Panel Pattern Close.jpg)



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Attachments FIredome Door Panel Stitch Pattern.jpg (132KB - 15 downloads)
Attachments FIredome Door Panel Pattern Close.jpg (99KB - 16 downloads)
Attachments FIredome Door Panel Pattern Close.jpg (99KB - 12 downloads)
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The Adventurer
Posted 2018-11-23 7:39 PM (#574035 - in reply to #573628)
Subject: RE: 57 DeSoto Dealer Book



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Yes they used a combination of traditional sewing and HF welded in many different areas , the 58 firedomes are HF welded verytically , but I am still telling you those 57 fireflite seat faces are sewn with black thread not welded , and 57 adventurer door panels are sewn .

Ive been lucky enough to have been to the place where they do the HF tooling and they have brass plates that make the sew lines look real .
Here is what a brass plate tool looks like to put those fake sew lines in ! Very expensive to make

Edited by The Adventurer 2018-11-23 7:42 PM




(2 - Copy.jpg)



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Attachments 2 - Copy.jpg (236KB - 12 downloads)
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macedon
Posted 2018-11-24 6:53 AM (#574053 - in reply to #573628)
Subject: Re: 57 DeSoto Dealer Book



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I did get a hold of Bob. Hopefully he will be able to post more pictures from the dealer book.
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earleebob
Posted 2018-11-24 10:38 PM (#574083 - in reply to #573628)
Subject: RE: 57 DeSoto Dealer Book



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HI Dave I have found the trim book
so how can I help you
cheers
Bob
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earleebob
Posted 2018-11-24 10:43 PM (#574084 - in reply to #573628)
Subject: RE: 57 DeSoto Dealer Book



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is this the book?



(IMG_9774s.jpg)



(IMG_9775s.jpg)



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Attachments IMG_9774s.jpg (64KB - 12 downloads)
Attachments IMG_9775s.jpg (49KB - 10 downloads)
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ToMopar
Posted 2018-11-25 4:29 AM (#574088 - in reply to #573628)
Subject: Re: 57 DeSoto Dealer Book



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Hi Bob

after you post parts of your dealer book, I could imagine that everyone wants the book now, including me :-)
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earleebob
Posted 2018-11-25 5:19 AM (#574090 - in reply to #574088)
Subject: Re: 57 DeSoto Dealer Book



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hi Tom I am happy to scan the entire book if need be!
any news on return of my Desoto emblem thermo stamp?
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macedon
Posted 2018-11-25 12:48 PM (#574098 - in reply to #573628)
Subject: Re: 57 DeSoto Dealer Book



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That would be great if you could scan the entire book. An online resource would benefit a lot of us. I talked to Ed Petrus and he said if you agree he would post the scanned book on his 57 De Soto site. Thanks again!

Edited by macedon 2018-11-25 1:02 PM
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Powerflite
Posted 2018-11-25 1:56 PM (#574102 - in reply to #573628)
Subject: Re: 57 DeSoto Dealer Book



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That's a good idea so we can get a higher resolution than what is allowed by posting it here.

Edited by Powerflite 2018-11-25 1:57 PM
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The Adventurer
Posted 2018-11-26 4:53 AM (#574129 - in reply to #573628)
Subject: RE: 57 DeSoto Dealer Book



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For Fun here is the 59 Desoto trim book !



(2001 (17) - Copy.JPG)



(2001 (18) - Copy.JPG)



(2001 (19) - Copy.JPG)



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Attachments 2001 (17) - Copy.JPG (108KB - 10 downloads)
Attachments 2001 (18) - Copy.JPG (231KB - 12 downloads)
Attachments 2001 (19) - Copy.JPG (187KB - 12 downloads)
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The Adventurer
Posted 2018-11-26 4:58 AM (#574130 - in reply to #573628)
Subject: RE: 57 DeSoto Dealer Book



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Location: Melbourne, Australia
58 Desoto and 58 Chrysler Books also !



(2001 (24) - Copy.JPG)



(2001 (28) - Copy.JPG)



(1958 CHrysler (5) - Copy.JPG)



(1958 CHrysler (1) - Copy.JPG)



(1958 CHrysler (8) - Copy.JPG)



(1958 CHrysler (3) - Copy.JPG)



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Attachments 2001 (24) - Copy.JPG (196KB - 12 downloads)
Attachments 2001 (28) - Copy.JPG (194KB - 9 downloads)
Attachments 1958 CHrysler (5) - Copy.JPG (233KB - 10 downloads)
Attachments 1958 CHrysler (1) - Copy.JPG (185KB - 12 downloads)
Attachments 1958 CHrysler (8) - Copy.JPG (241KB - 10 downloads)
Attachments 1958 CHrysler (3) - Copy.JPG (243KB - 10 downloads)
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macedon
Posted 2018-11-26 8:01 AM (#574132 - in reply to #573628)
Subject: Re: 57 DeSoto Dealer Book



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It's interesting to note that in 1958 De Soto decided just to say that all two tone colors are reversible. Saved on ink I guess. For example in 1957 the book lists X-C-X and C-X-C. In 1958 it just lists X-C-X and says all two tone colors are reversible.

Edited by macedon 2018-11-26 8:04 AM
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macedon
Posted 2018-11-27 7:46 PM (#574240 - in reply to #573628)
Subject: RE: 57 DeSoto Dealer Book



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Found a nice example of a 57 Desoto 4dr hdtp with the same 543 trim as mine. You will never guess where... wait for it. The Ford Museum. Yep no kidding. Nice car.

https://www.thehenryford.org/collections-and-research/digital-collec...





(fordmuseum.JPG)



(543ford.JPG)



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Attachments fordmuseum.JPG (70KB - 10 downloads)
Attachments 543ford.JPG (172KB - 10 downloads)
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dlyle
Posted 2018-11-28 10:59 AM (#574275 - in reply to #573628)
Subject: Re: 57 DeSoto Dealer Book



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I've seen the car there and it is nice. Wasn't able to get a close up of the interior though. I see the seats have the embossed emblems....so wonder if that's original interior. It either is or they went the extra mile when they did the upholstery.
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macedon
Posted 2018-11-28 6:57 PM (#574301 - in reply to #573628)
Subject: RE: 57 DeSoto Dealer Book



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Is there a picture that shows the embossed emblem? I didn't see that. Point me to it if you could please.

Not sure if the interior is or isn't original. The vertical line in the blue at the bottom of the sweep makes me think the paint isn't original.

Good images on the Ford Museum site. Here's a zoom of the seat.



(zoom.JPG)



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Attachments zoom.JPG (104KB - 11 downloads)
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dlyle
Posted 2018-11-28 8:43 PM (#574311 - in reply to #573628)
Subject: Re: 57 DeSoto Dealer Book



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Look at the panorama and it shows the embossed emblem on the front and rear seats. You can enlarge it to get a better view.


https://www.thehenryford.org/collections-and-research/digital-collec...





Edited by dlyle 2018-11-28 8:51 PM




(embossed emblem (700x404).jpg)



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Attachments embossed emblem (700x404).jpg (102KB - 10 downloads)
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macedon
Posted 2018-11-28 9:25 PM (#574313 - in reply to #573628)
Subject: Re: 57 DeSoto Dealer Book



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Awesome. Thanks
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macedon
Posted 2018-11-29 7:04 PM (#574366 - in reply to #573628)
Subject: RE: 57 DeSoto Dealer Book



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1957 Dealer Promo Film Excitement on Four Wheels has some decent shots of the interior.

https://www.youtube.com/watch?v=zk5liT9tJM0



Edited by macedon 2018-11-29 7:06 PM




(promo.JPG)



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Attachments promo.JPG (77KB - 9 downloads)
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