IML: Stripper Imperials?

[ChiPieAlandPaula@xxxxxxx]

Hello All,
 What is up with this thread regarding The  Imperial Custom? Before you assume that the Custom was a blank pallette offered to allow you to custom tailor you vehicle, let's look at it's competitors.. In the late 50's & early 60's, C ( I do not want to mention the standard of the world ), offered three seperate model ranges. The lowest was designed to allow the B crowd ( as in, wouldn't you really rather have a ) to step up to this prestige make. Also the L crowd had a three tier model structure, mainly to compete with the C crowd.
 So, if Chrysler wanted to make the Imperial a true competitor in this market, logically, they to needed a three tier model lineup.
 The problem was that when you custom ordered a Custom, you wound up so close to a Crown in price that it was really foolish not to get the Crown. From personal experience, I can categorically say that the interiors of a Custom were not as nice as a New Yorker.
                                    Allan from Billings, Montana