Re: IML: New Imperial Speculation (from Autoweek)
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Re: IML: New Imperial Speculation (from Autoweek)
- From: David Whitney <hazegreen66@xxxxxxxxx>
- Date: Wed, 16 May 2007 19:47:32 -0700 (PDT)
Cerberus has no experience making cars. They make money. They will cut costs mercilessly and sell the company to a Chinese manufacturer looking to buy a respected brand with market share, but they won't make 'em like they used to. Imperial is an indulgence and never was a money-maker for Chrysler, so IMHO it's doomed unless it's spun off to a boutique car builder. I am now off my soapbox on this topic.
Happy motoring,
David
'91 K-Imperial driver
'66 LeBaron dual air and every option known to man
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