Re: IML: Advertising material answer

[Kenyon Wills <imperialist1960@xxxxxxxxx>]

1962 Magazine ad campaign contains a repetitive amount
of copy that your letter supports and reinforces -
check that section out - esp. the ones calling to
lawyers, bankers, and captains of industry.

-K


--- richard burgess <lecrown60@xxxxxxxxx> wrote:

> Tony and Group,
>    
>   Please go to the 1960 page on the IML, Literature,
> Imperial mailer, and you will find a copy of a
> nearly identical letter for the 1960 model year. 
> The Briggs signature is also in blue as well but is
> just printed in a contrasting ink, I don't believe
> it is hand signed.  This is an extremely rare
> package as we very rarely ever see this item on ebay
> and I had to pay around $100 to win it.  As you can
> imagine, most mailer items like this were thrown
> away.  It is nice to know that you found this item
> for 1962.  You should do, as I did, and have it
> scanned and send it to Kenyon to be added to the web
> site.  The '62 literature section is a little thin
> and this would be a great addition.
>    
>   Richard Burgess,
>   '60 Crown sedan
> 
> Tony Carter <thunder65@xxxxxxxxxxxxxxx> wrote:
>            Back in August last year, my 62 custom
> coupe arrived in Australia from LA, when it came out
> of the container, the first thing I found on the
> back seat was a large envelope, inside was one of
> the large sales brochures, the one with the thin tan
> booklet inside with all the features of the new
> Imperial for 62, also inside this brochure was a
> smaller one with the hood eagle emblem on the front
> cover, but wait for it, inside this brochure was a
> parchment, ( not paper ), type written letter, at
> the top is the word Imperial, below this the
> Imperial eagle and under that is, CHRYSLER
> CORPORATION, Detroit  31, Michigan, on the left of
> the page is printed, C. E. Briggs with 'vice
> presedent' underneath, on the other side of the page
> is the date, December 1, 1961
>    
>   Below, the letter starts: Dear Mr. Cook, it then
> goes on about the enclosed prospectus on the
> Imperial of 1962, etc, etc, and how it documents the
> specific examples and features of the new model
> Imperial.
>   Further down in the body of the letter it states
> that Chrysler wishes to provide a 1962 Imperial for
> the said Mr. Cook, to keep the car for as long as he
> likes to evaluate and drive it, and to prove to
> himself how America's most carefully built car
> 'excels in luxuriousness, performance and sheer
> driveability'. 
>    
>   At the bottom it says that, "in a few days an
> Imperial representative will call on him to
> determine when it will be most convenient to deliver
> a new Imperial to his home or office". "There's no
> obligation, of course".
>   It then says "I wish you an exciting (and
> revealing) drive.
>    
>   At the bottom it says,     Cordially, C.E.Briggs
> and is signed in pale blue ink. ( the signature is
> hand written with a fountain pen, not printed,
> obviously by the Vice President of the Chrysler
> Corporation himself ).
>    
>   Is this rare ? has anyone ever seen a similar
> letter ? who were they mainly sent to ? was this
> common practise by Chrysler. The paper is a
> parchment with a water mark but it is illegible,
> anyone know anything about this ?
>    
>   Thanks for any insight into it, Tony C. Australia.
> ' 62 coupe.
>                                         
> 
> 
>        
> ---------------------------------
> Looking for last minute shopping deals?  Find them
> fast with Yahoo! Search.


Kenyon Wills
 
 






















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