Jan & Roger van Hoy wrote:
Interesting article, a bit negative, by "Bob Sheaves, 30 year veteran of
the auto industry."
He says he wishes a Plymouth like the old Plymouth division would come
back, but it probably won't. Also that it would cost $500K for the name
and $8 billion for three line product development.
No one ever called me an expert [!], but if DC could re-badge Dodge
Sprinters and Neons it seems like they could put a Plymouth badge on
their new entry-level car.
Also, since they kept the copyrights on their old names [eg Lancer,
Challenger, Charger] wouldn't they have kept Plymouth?
--Roger van Hoy, Washougal, WA, '55 DeSoto, '58 DeSoto, '56 Plymouth,
'66 Plymouth, '41 Dodge
Hard to say here, it would probably take an answer from their legal
beagle types PLUS info from the marketing division as to why the
estimate of a half million just to reserwreck the name.
My very preliminary thinking ponders the $$ for all new signage that
would be needed to return the name.
AND at some point in time Chrysler let some of the names go unprotected.
Remember the recent problems with the 'Firepower' ?? A case in point!
--
Paul Holmgren
2 57 300-C's in Indy
Hoosier Corps L#6
*************************************************************
To unsubscribe or set your subscription options, please go to
http://lists.psu.edu/cgi-bin/wa?SUBED1=l-forwardlook&A=1
|
|
Back to the Home of the Forward Look Network