Re: [FWDLK] Fw: An Automotive Fable
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Re: [FWDLK] Fw: An Automotive Fable



Mark's parable also concerned the "old way" of conducting American
corporate business, with its top heavy, complacent, slow-to-change or to
react , upper managerial  bureaucratic inertia (whew).

The domestic product quality was poor, because it didn't "need" to be
improved, because the domestic market was covered, by the Big 3 (the
parable didn't address THAT  real issue).

So, yeah, we're all driving better cars, now (those of us who can afford
to buy them.

Back in the 50's/60's, the American REAL-wage was such that people could
afford to buy new cars every 2-4 years.

A $3,000.00 new car, in 1965 now costs about $30,000.00.

Can you imagine dropping 30K on a new car, every three years?

Now, if the average-guy buys a new car, he'd better plan on maintaining
and owning it for 10 years, and yeah, that new car probably has a
reasonable service life of 15 years.

Back on subject: a  slow-moving (or, immobile) target is the easist to
attack.

and, another reason for the successful invasion was to establish a
"native" identity (like "American Honda", or the Toy-boat company, with
its seemingly- plastering its offensive logo everywhere,  on TV., or its
even being admitted to NASCAR competition, or having "real" Americans
advertise their products, here). 

Neil Vedder

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