Re: [FWDLK] Tasteless Remarks and the Dodge LaFemme.
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Re: [FWDLK] Tasteless Remarks and the Dodge LaFemme.



I find the term midget offensive, the correct terminology is "vertically challenged". 

Sent from my iPhone

On 27/06/2013, at 12:40 PM, jrawa@xxxxxxx <jrawa@xxxxxxx> wrote:

I would hope they don't make a klansman, as a half African-American and son of a Russian born Vietnamese disabled midget, I'd find that really offensive, but I think Neil was really putting out an insult to conservative American mopar owners on the list

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----- Reply message -----
From: "Eastern Sierra Adjustment Svc" <esierraadj@xxxxxxxxxxx>
To: <L-FORWARDLOOK@xxxxxxxxxxxxx>
Subject: [FWDLK] Tasteless Remarks and the Dodge LaFemme.
Date: Wed, Jun 26, 2013 4:51 pm


And I was looking Forward to the creation of the Chrysler Klansman,
which should be of great affinity to too many of our members.



On 6/26/2013 1:34 PM, Jim Bennett wrote:
> Please stay on topic. These comments could be offensive to some list
> members.
>  
>  
> In a message dated 6/26/2013 4:30:58 P.M. Eastern Daylight Time,
> jrawa@xxxxxxx writes:
>
> I wasn't  going to jump in, but Larry is on board... This sad society isn't
> happy unless  there's something to cry about. At the time, the LeFemme had
> pink on it to  appeal to women... Because pink is girlish and at that time
> women were  becoming, or were allowed to be more independent.. Cherokee,
> pontiac,  cheiftan.. they should be honored.. and I didn't know scottsmen were
> cheap! I  just learned a stereotype!
>
> What should really happen is the govt should  start liberal motors, have
> cars named tree hugger, that secretly put out  4times more emissions, or
> electric cars called the men-on-men, that you  connect together by phallic
> looking plugs to charge at night!
>
> If only  the minds of America could have individuality as they did when
> fins were  in...people need a good slap, but today you'll get sued!
>
> Sent from my  Verizon Wireless Phone
>
> ----- Reply message -----
> From: "Larry Ashbaugh"  <ALIENVOICE@xxxxxxx>
> To:  <L-FORWARDLOOK@xxxxxxxxxxxxx>
> Subject: [FWDLK] ... and the Dodge  LaFemme.
> Date: Wed, Jun 26, 2013 3:53 pm
>
>
>
> Welcome to the world of political conformity and  correctness.  Since the
> name Cherokee has never denigrated the Cherokee  Nation, nor American
> Indians, I am surprised that anyone would have any  concern with the
> re-introduction of this honored nameplate.  Maybe  Chrysler's use of the name without
> negative"stereotypes" will save it the  righteous outrage of America's Liberal
> elite, although I see some enterprising  Lawyer somewhere approaching Native
> Americans to help sooth their "offense"  through a substantial lawsuit of
> the Chrysler barbarians (is Barbarian an  offensive term?).
>  
> The Cherokee name is a good name, a strong name, and a name  that Americans
> associate with solid, quality transportation for the family and  for
> occasional (or not so occasional) forays into the boonies for the fun of  driving.
>  
>  
> That noise you hear is America clapping for the  Chrysler execs who made
> the correct name choice.
>  
> Larry in Middle America (Akron, Ohio)
> 57 (2), 58, 59 Coronets & 60  Saratoga ForwardLook  and many more Mopars
>  
>  
> In a message dated 6/26/2013 11:44:04 A.M. Eastern Daylight Time,
> x779@xxxxxxxxx writes:
>
> When Cars Assume Ethnic  Identities
>
> Making its debut for the 2014 model year is a new Jeep  with a name from
> the brand’s past: Cherokee.
>
> By GLENN  COLLINS
>
> June 21, 2013
>
> Coming to a showroom near you for 2014:  the first sport utility vehicle in
> its class equipped with a 9-speed  automatic transmission. It’s also the
> first to offer a parallel-parking  feature. And, in 4-wheel-drive models, the
> rear axle disconnects  automatically, for fuel efficiency.
>
> Oh, yes: its name is the Jeep  Cherokee.
>
> Hold on -- wasn’t that model name retired more than a  decade ago? Wasn’t
> it replaced by the Jeep Liberty for 2002?
>
> Yet  now, in a time of heightened sensitivity over stereotypes, years after
>   ethnic, racial and gender labeling has been largely erased from sports
> teams, products and services, Jeep is reviving an American Indian model  name.
> Why?
>
> “In the automobile business, you constantly have to  reinvent yourself, and
> sometimes it’s best to go back to the future,” said  Allen Adamson,
> managing director of the New York office of Landor  Associates, a brand and
> corporate identity consultancy.
>
> Jeep, a  division of the Chrysler Group, explained that its market research
> revealed  a marked fondness for the name. The 2014 version, said Jim
> Morrison,  director of Jeep marketing, “is a new, very capable vehicle that has
> the  Cherokee name and Cherokee heritage. Our challenge was, as a brand, to
> link  the past image to the present.”
>
> The company says it respects changed  attitudes toward stereotyping. “We
> want to be politically correct, and we  don’t want to offend anybody,” Mr.
> Morrison said. Regarding the Cherokee  name, he added: “We just haven’t
> gotten any feedback that was disparaging.”
>
> Well, here’s some: “We are really opposed to stereotypes,” said  Amanda
> Clinton, a spokeswoman for the Cherokee Nation in Oklahoma. “It would  have
> been nice for them to have consulted us in the very least.”
>
> But, she added, the Cherokee name is not copyrighted, and the tribe  has
> been offered no royalties for the use of the name. “We have encouraged  and
> applauded schools and universities for dropping offensive mascots,” she  said,
> but stopped short of condemning the revived Jeep Cherokee because,  “
> institutionally, the tribe does not have a stance on this.”
>
> So far,  marketing materials for the 2014 Cherokee model have eschewed
> references to,  or portrayals of, American Indians and their symbols. That’s a
> far cry from  the excesses of past years, when marketers went beyond
> embracing  stereotyping to reveling in it. Indeed, Chrysler’s restraint seems an
> indication of just how much things have changed.
>
> For decades,  American Indian tribal names have helped to propel
> automobiles out of  showrooms. Return with us now to the era when Pontiac’s sales
> brochures  carried illustrations comparing its 6-cylinder engines to six
> red-painted,  feathered cartoon Indian braves rowing a canoe.
>
> Or review Pontiac’s  marketing copy, which proclaimed that “among the
> names of able Indian  warriors known to the white race in America, that of
> Pontiac, chief of the  Ottawas and accepted leader of the Algonquin family of
> tribes, stands  pre-eminent.” Of course, the visage of the chief was
> appropriated as a hood  ornament.
>
> Many other tribes were adopted as marketing tools. Long  gone is the Jeep
> Comanche pickup truck, sold in the late 1980s, along with  the Jeep Comanche
> Eliminator.
>
> Certainly, American Indian names are  still in the market: consider Indian
> motorcycles, about to resurface under  yet another new owner, Polaris
> Industries. And Chrysler’s full-sized S.U.V.,  the Grand Cherokee, introduced in
> 1992 as a larger version of the Cherokee  and still a market leader. In fact,
> its success was a reason for the revival  of the Cherokee name for a
> midsize S.U.V.
>
> American Indians have  hardly been alone in the cavalcade of automobile
> cultural stereotyping. In  the 1950s, advertising for the Studebaker Scotsman
> didn’t actually use the  word cheapskate, but prospective buyers were
> informed that “when you and  your family sit in your thrifty Scotsman...this great
> Studebaker body  cradles you, your family and friends in safety.” It should
> be noted, though,  that the Scotsman featured cardboard door panels and its
> hubcaps and trim  weren’t chrome-plated: they were painted silver.
>
> While there is no  indication that the General Motors Viking was
> discontinued in the early  1930s because of protests by outraged Scandinavians, it’s a
> certainty that  no automaker’s copy writers would dare write today that “
> the development of  the Viking car closely parallels the development of the
> Viking youth in  attaining manhood,” where “only those best fitted for
> leadership survived to  contribute to the strength and superiorities of the race.”
>  
>
> Moreover,  in the Roaring Twenties there was no apparent feminist backlash
> against the  Little Jordan Tomboy. The cover of its 1927 advertising
> brochure depicted a  smart, stylish woman in jodphurs and knee-length boots,
> clutching a riding  crop. The purple marketing prose stated that “I am the Little
> Jordan  Tomboy,” with “a thousand miles of open road before my saucy nose.”
>  
>
> Also hard to fathom today is the Studebaker Dictator, “Champion of  its
> Class,” discontinued after 1937, when the rise of Hitler and Mussolini  gave
> the model name an unpleasant odor.
>
> In the late 1920s, the quest  for association with high-profile leaders led
> the Windsor Autoworks in St.  Louis to shamelessly place a color portrait
> of the Prince of Wales on its  1929 brochure for a new vehicle, The White
> Prince. Buckingham Palace was not  amused, and expressed its displeasure.
>
> American Indians have long  opposed derogatory sports-team labels and
> likened fans’ use of war paint to  the derogation of African-Americans with
> blackface. The N.C.A.A. has  forbidden the use of nicknames, as well as mascots,
> logos, signs and band  uniforms that are “deemed hostile or abusive in terms
> of race, ethnicity or  national origin.”
>
> In 1994, St. John’s University in New York changed  the name of its sports
> teams from the Redmen to the Red Storm. Also gone are  the Miami Redskins
> and the Marquette University Warriors; the Southeastern  Oklahoma State
> University Savages are now the Savage Storm.
>
> The  Washington Redskins have resisted; so have the Atlanta Braves,
> opposing a  name change or the discontinuation of its tomahawk chop. But the Braves’
>    team mascots, Chief Noc-A-Homa and Princess Win-A-Lotta, have been
> remaindered.
>
> Even aside from the use of an American Indian tribal  name in the Jeep
> Cherokee, the risks are high in the introduction of any  vehicle. Automobile
> experts estimate the cost of renewing a nameplate like  Jeep Cherokee at more
> than $50 million.
>
> Why, given these risks,  return to a discontinued brand? “Coming up with
> new names is very expensive  these days,” said Mr. Adamson, the brand
> consultant, explaining that  trademark research, focus groups and legal due
> diligence can be costly. The  growing quest for viable names -- and the third-rail
> of stereotypical  labeling -- are possible explanations for the advent of
> such hard-to-spell  monikers as the Volkswagen Tiguan, and the growing adoption
> of concocted  names like Acura, Elantra, Infiniti and Lexus - as well as
> the proliferation  of alphanumeric designations.
>
> “New models have all of these  three-letter-code designations that mean
> nothing to me,” said Stephen W.  Hayes, a Manhattan automotive historian and a
> collector of printed auto  memorabilia, of nameplates like MKX, RX 350,
> F-150, 328i, QX56 and GL450  that populate the auto world. “Companies don’t
> name their cars as colorfully  anymore.”
>
> Nevertheless, “just the name of a brand itself is one of  the most powerful
> marketing tools you have,” Mr. Adamson said. “Automobile  brands define
> who you are, and Cherokee summons up rich associations.”
>
> The Jeep Cherokee was a winner from the start, introduced in 1974 as  a
> sport utility vehicle with the latest gadgets. Recent market research  revealed
> that “there was so much passion behind the Cherokee,” Mr. Morrison,  the
> Jeep marketing director, said. “What was really interesting was that  people’
> s fondness for the Cherokee was greater than that for Liberty.”
>
> Giving the new Jeep its old tribal name may have seemed just another
> acceptable risk. “Names can be polarizing, and can cause controversy, so you
> have to be careful,” Mr. Adamson said, but opposition to brand names has
> become something of a national pastime. “Anytime you introduce a name,  someone
> will be upset.”
>
> A name that has zero associations is even  more likely to sabotage a new
> model’s introduction. “If you have a name that  offends nobody, then you end
> up with a forgettable brand” that won’t cling  to the memory, Mr. Adamson
> said.
>
> “So,” he said, “it just won’t be  sticky.”
>
> =Lou=
>
>
>
> ~~~~~~~~~~ **-=\/=-** ~~~~~~~~~~
>
>
>
> The opposite of bravery is not cowardice, but conformity.       Robert
> Anthony
>
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