Re: Chrysler's Royalty

[Paul Hamaday <phamaday@xxxxxxxxx>]

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 In the liquor store last week, I saw a 'Belvedere'
brand vodka. I think it was from Poland. Anyway, it
said on the back that the word 'Belvedere' when
translated means "beautiful to see". But I didn't see
what language it was supposed to be. Anyone know?
Hammer


--- Bill Watson <wwatson5@xxxxxxxxx> wrote:
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> 
> Although Windsor may be the name of the city
> Chrysler's Canadian operations
> are located, the name does have some fancier
> connections.
> 
> For 1937 Chrysler named it lowest priced series,
> "Royal".   When they
> decided to introduce a fancier version for 1939, it
> was called the "Royal
> Windsor".   This was two years after King Edward
> VIII abdicated so he could
> marry the American divorcee, Wallis Simpson.     He
> was named a Duke, the
> same name as one Britain's castles, and also his
> family name - Windsor.
> And given the press the Duke and Duchess of Windsor
> received at that time,
> how could anyone miss the connection between
> "Windsor" amd royalty.
> Besides, very few Americans outside of the Detroit
> area know of Windsor,
> Ontario.
> 
> So "Windsor" did have a strong connection to
> royalty, while names like
> Saratoga, Newport, New Yorker, Belvedere, Plaza,
> Saovy, etc. invoke a
> connection to a type of American royalty - the very
> wealthy.    "St.Regis"
> is also a common name for hotels in Western Canada. 
> However, the name does
> not bring up images of the Savoy and the like.
> 
> By the way, Belvedere is an upscale community in
> Marin County, near San
> Fransico.   Chrysler first used the name on
> Plymouth's first 2-door hardtop,
> just as Chevrolet used Bel Air, a snooty area by Los
> Angeles.  "Belvedere"
> has no connection with the town in Illinois, as
> Chrysler began using the
> Belvedere name about thirteen years before the
> assembly plant in Illinois
> opened.
> 
> LeBaron was a name chosen by two American auto
> designers, Tom Hibbard and
> Ray Dietrich, to give their firm a classy European
> image.  At the time,
> 1920, France was the leader in auto design and thus
> "LeBaron, Carrosiers"
> was born.   (Carrosiers the French term for
> coachbuilders.)   Briggs
> Manufacturing purchased LeBaron in 1926 and, over
> the next six years, moved
> LeBaron's operations from Connecticut to Detroit. 
> Chrysler gained the
> rights to the LeBaron name when they purchased the
> U.S. body operations of
> Briggs in December 1952.
> 
> And Savoy and Plaza were chosen as car names in  the
> early 1950's when both
> hotels were at their peak.   As usual, the names
> were chosen because of the
> upscale image they evoked.  Which is why you will
> never see a Chrysler Love
> Canal or a Chaika Chernoble.   And why few remember
> the Henry J.
> 
> Bill
> Vancouver, BC
> 
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> 


		
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Please address private mail -- mail of interest to only one person -- directly to that person.  I.e., send parts/car transactions and negotiations as well as other personal messages only to the intended recipient, not to the Clubhouse public address. This practice will protect your privacy, reduce the total volume of mail and fine tune the content signal to Mopar topic.  Thanks!

'62 to '65 Mopar Clubhouse Discussion Guidelines:
http://www.1962to1965mopar.ornocar.org/mletiq.html. 



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