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NEVER BEFORE SEEN PHOTOS, TAKE A PEEK INSIDE CHRYSLER CORP'S DESIGN STUDIO'S "FORWARD LOOK" YEARS
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bad58mike
Posted 2006-04-14 1:41 PM (#54134)
Subject: NEVER BEFORE SEEN PHOTOS, TAKE A PEEK INSIDE CHRYSLER CORP'S DESIGN STUDIO'S "FORWARD LOOK" YEARS



Elite Veteran

Posts: 1150
10001002525
Location: Southern California		Get ready for this guys, I think you will really enjoy these RARE pictures. Below is a look inside with some never before seen pictures to the public eye inside Chrysler corp's DESIGN studios during the "Forward look years" See your favorite forward look car at its "BIRTH" as a clay model being designed. Below is a series of concepts, sketches, claymodels (note full size brown colored cars are sculpted in clay) and various design proposals that occurred during the development of our beloved Forward look cars. pretty neat stuff. Some articles attached too.

These photos are from a hard to find book I recently aquired from Marshalls (department store)

the book is called : Designing Americas CARS the 50's from drawing board to driveway

by the Auto Editors of Consumer Guide with Jeffrey Godshall

This is a must have book! Pick it up while you can.

Enjoy the pictures below



(55chryslerdesign_a.JPG)



(55chryslerdesign_b.JPG)



(57chryslerdesign_a.JPG)



(57chryslerdesign_b.JPG)



(59chryslerdesign_a.JPG)



(57plymouthdesign_a.JPG)



(57plymouthdesign_b.JPG)



(58plymouthdesign_a.JPG)



(58plymouthdesign_b.JPG)



(59plymouthdesign_a.JPG)



(59plymouthdesign_b.JPG)



(59desotodesign_a.JPG)



(59desotodesign_b.JPG)



(58plymouthdesign_c.JPG)



(57dodgedesign_a.JPG)



(57dodgedesign_b.JPG)



(56dodgedesign_a.JPG)



(55desotodesign_a.JPG)



(55desotodesign_b.JPG)



(57_59imperialdesign_a.JPG)



(57_59imperialdesign_b.JPG)



Attachments
----------------
Attachments 55chryslerdesign_a.JPG (71KB - 122 downloads)
Attachments 55chryslerdesign_b.JPG (77KB - 121 downloads)
Attachments 57chryslerdesign_a.JPG (86KB - 119 downloads)
Attachments 57chryslerdesign_b.JPG (78KB - 126 downloads)
Attachments 59chryslerdesign_a.JPG (86KB - 112 downloads)
Attachments 57plymouthdesign_a.JPG (76KB - 113 downloads)
Attachments 57plymouthdesign_b.JPG (99KB - 118 downloads)
Attachments 58plymouthdesign_a.JPG (86KB - 114 downloads)
Attachments 58plymouthdesign_b.JPG (77KB - 111 downloads)
Attachments 59plymouthdesign_a.JPG (98KB - 118 downloads)
Attachments 59plymouthdesign_b.JPG (69KB - 120 downloads)
Attachments 59desotodesign_a.JPG (71KB - 124 downloads)
Attachments 59desotodesign_b.JPG (66KB - 125 downloads)
Attachments 58plymouthdesign_c.JPG (81KB - 119 downloads)
Attachments 57dodgedesign_a.JPG (63KB - 123 downloads)
Attachments 57dodgedesign_b.JPG (67KB - 116 downloads)
Attachments 56dodgedesign_a.JPG (76KB - 118 downloads)
Attachments 55desotodesign_a.JPG (64KB - 125 downloads)
Attachments 55desotodesign_b.JPG (93KB - 109 downloads)
Attachments 57_59imperialdesign_a.JPG (78KB - 123 downloads)
Attachments 57_59imperialdesign_b.JPG (84KB - 122 downloads)
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ilikedodge
Posted 2006-04-14 2:20 PM (#54135 - in reply to #54134)
Subject: RE: NEVER BEFORE SEEN PHOTOS, TAKE A PEEK INSIDE CHRYSLER CORP'S DESIGN STUDIO'S "FORWARD LOOK" YEA



Elite Veteran

Posts: 750
5001001002525
Location: kansas city, mo.		pretty freakin' cool! amazing they were already redesigning for the 58 model year in late 56. jst neat as hell! mike in k.c.
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bad58mike
Posted 2006-04-14 2:42 PM (#54136 - in reply to #54134)
Subject: RE: NEVER BEFORE SEEN PHOTOS, TAKE A PEEK INSIDE CHRYSLER CORP'S DESIGN STUDIO'S "FORWARD LOOK" YEA



Elite Veteran

Posts: 1150
10001002525
Location: Southern California		guys here is the cover of the book



(cars.JPG)



Attachments
----------------
Attachments cars.JPG (75KB - 121 downloads)
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72sst
Posted 2006-04-14 3:09 PM (#54138 - in reply to #54136)
Subject: RE: NEVER BEFORE SEEN PHOTOS, TAKE A PEEK INSIDE CHRYSLER CORP'S DESIGN STUDIO'S "FORWARD LOOK" YEA



Extreme Veteran

Posts: 327
10010010025
Location: Orefield,Pennsylvania		VIRGIL EXNER WAS A PURE AUTOMOBILE GENIUS AND AN ICON.

Edited by 72sst 2006-04-14 3:10 PM
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jeekay
Posted 2006-04-14 5:59 PM (#54147 - in reply to #54134)
Subject: RE: NEVER BEFORE SEEN PHOTOS, TAKE A PEEK INSIDE CHRYSLER CORP'S DESIGN STUDIO'S "FORWARD LOOK" YEA



Regular

Posts: 75
252525
Location: Adelaide, Australia		Mike, Its people like you that make me love this website. You have the passion and patience to post this great and interesting article. I will be certainly on the hunt for this book for some winter reading down under.
George.
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Jmmyjam
Posted 2006-04-14 8:05 PM (#54159 - in reply to #54134)
Subject: RE: NEVER BEFORE SEEN PHOTOS, TAKE A PEEK INSIDE CHRYSLER CORP'S DESIGN STUDIO'S "FORWARD LOOK" YEA


Extreme Veteran

Posts: 394
100100100252525
Location: Beavercreek, OH		Mike,
That is just great information to share with us. I really find these pictures great. This kind of sharing keeps me coming back to this website.

Thanks Again,

Jimmy
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50scars
Posted 2006-04-14 9:19 PM (#54163 - in reply to #54159)
Subject: RE: NEVER BEFORE SEEN PHOTOS, TAKE A PEEK INSIDE CHRYSLER CORP'S DESIGN STUDIO'S "FORWARD LOOK" YEA


Elite Veteran

Posts: 663
5001002525
Location: Oakley, Ill		What is really neat about seeing these proposals is that the final design that was built was much better than anything seen in the pictures, at least in my humble opinion. Thak god!!
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Ex-finlover
Posted 2006-04-14 11:27 PM (#54168 - in reply to #54134)
Subject: RE: NEVER BEFORE SEEN PHOTOS, TAKE A PEEK INSIDE CHRYSLER CORP'S DESIGN STUDIO'S "FORWARD LOOK" YEA



Veteran

Posts: 205
100100
Location: Delray Beach, FL		You can buy your own copy online here:

http://www.chaters.co.uk/book_details.cfm/bks_id/6314

Or call Collectible Automobile 1-800-871-2022 It's $24.95 Item #1022400

I bought mine at a Books-a-million.
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58_Plymouth
Posted 2006-04-15 1:05 PM (#54181 - in reply to #54134)
Subject: Re: NEVER BEFORE SEEN PHOTOS, TAKE A PEEK INSIDE CHRYSLER CORP'S DESIGN STUDIO'S "FORWARD LOOK" YEA



Veteran

Posts: 157
1002525
Location: Loveland, CO		Thanks for this post. Looks like I have another book to purchase!
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RoyalGate
Posted 2006-04-15 1:31 PM (#54184 - in reply to #54134)
Subject: RE: NEVER BEFORE SEEN PHOTOS, TAKE A PEEK INSIDE CHRYSLER CORP'S DESIGN STUDIO'S "FORWARD LOOK" YEA



Expert

Posts: 2011
2000
Location: Ballwin, Missouri		Great history lesson. It is amazing how those guys could
make something some detailed out of clay. They were
more artist than engineer.

And a '57 Plymouth retractable hardtop convertible, THAT WOULD HAVE BEEN
GREAT. They would have beat F**D on the market by at least
a year. I think they came out with their first "flip top" convertible
in "58.

Edited by RoyalGate 2006-04-15 1:32 PM
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Ex-finlover
Posted 2006-04-15 3:07 PM (#54190 - in reply to #54134)
Subject: RE: NEVER BEFORE SEEN PHOTOS, TAKE A PEEK INSIDE CHRYSLER CORP'S DESIGN STUDIO'S "FORWARD LOOK" YEA



Veteran

Posts: 205
100100
Location: Delray Beach, FL

Another good book to own - especially if you're into Chrysler or Imperial - is Richard Langworth's Chrysler & Imperial: The Postwar Years. It has many of the styling studio photos in it as well. It's out of print, published in 1976 & 1993 by Motorbooks Int'l. They still show up on ebay and used book stores - even Amazon's network of booksellers have 'em.

http://www.amazon.com/gp/product/0879380349/qid=1145127649/sr=1-1/ref=sr_1_1/103-8928537-9200627?s=books&v=glance&n=283155

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Furyous J
Posted 2006-04-15 5:22 PM (#54193 - in reply to #54134)
Subject: RE: NEVER BEFORE SEEN PHOTOS, TAKE A PEEK INSIDE CHRYSLER CORP'S DESIGN STUDIO'S "FORWARD LOOK" YEA



Member

Posts: 46
25
Location: Fraser Valley, BC		Thanks for those scans Mike Really neat stuff! I can't get over those outrageous fins on the '57 300 concept!

Edited by Furyous J 2006-04-15 5:35 PM
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5859
Posted 2006-04-15 7:17 PM (#54195 - in reply to #54134)
Subject: RE: NEVER BEFORE SEEN PHOTOS, TAKE A PEEK INSIDE CHRYSLER CORP'S DESIGN STUDIO'S "FORWARD LOOK" YEA


Expert

Posts: 2932
200050010010010010025
Location: Lemoore CA		Great pictures, Dare I say, that this may relate to an earlier thread a month or so ago about lost 57-59 designs?
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50scars
Posted 2006-04-15 8:15 PM (#54196 - in reply to #54184)
Subject: RE: NEVER BEFORE SEEN PHOTOS, TAKE A PEEK INSIDE CHRYSLER CORP'S DESIGN STUDIO'S "FORWARD LOOK" YEA


Elite Veteran

Posts: 663
5001002525
Location: Oakley, Ill		Ford's first flip top was 57, also the most successful in sales of the 3 years-57-58-59. It was originally considered for the Continental Mark II of 56, but it was decided that they would loose enough on Continental as it was, so they tried to recoup the costs by selling them as Fords. That didn't work either, but was closer to break even than the Continental would have been. The Continental coupe went for $10,000 in 1956, as it was.
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