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Let's see your cars' Dealership Nameplates
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   Forward Look NON-Technical Discussions -> 1955-1961 Forward Look MoPar General DiscussionMessage format
 
d500neil
Posted 2014-01-13 4:22 PM (#421850)
Subject: Let's see your cars' Dealership Nameplates



Exner Expert 19,174 posts. Neil passed away 18 Sep 2015. You will be missed, Neil!

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These guys show the original Family History of your car (from whence it came)...

Here's Horace Dodge's:






(PICT4745.JPG)



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d500neil
Posted 2014-01-13 4:27 PM (#421851 - in reply to #421850)
Subject: RE: Let's see your cars' Dealership Nameplates



Exner Expert 19,174 posts. Neil passed away 18 Sep 2015. You will be missed, Neil!

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Location: bishop, ca

This real D500 wagon has the 1959-only Air Suspension system.

This was inspected in L.A. in 1990; it is in living in Sweden, now.



(PICT4746.JPG)



(PICT4747.JPG)



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Ray
Posted 2014-01-13 7:49 PM (#421893 - in reply to #421850)
Subject: RE: Let's see your cars' Dealership Nameplates


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Location: Maple Grove, Minnesota

1961 Canadian Windsor

 





(Penners_edited-1.jpg)



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oldwood
Posted 2014-01-13 8:05 PM (#421899 - in reply to #421893)
Subject: Re: Let's see your cars' Dealership Nameplates


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Here is my '61 Plymouth Belvedere, 60 Ply. Savoy and newly acquired '59 Dodge Custom Royal

Edited by oldwood 2014-01-13 8:14 PM




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christine-lover
Posted 2014-01-13 9:57 PM (#421913 - in reply to #421850)
Subject: Re: Let's see your cars' Dealership Nameplates



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Location: Sept. 1958
This is on my 58 Dodge Convertible, but according to Chrysler Historical, the car was sold new in Washington state, not in North Dakota. Used car dealer in ND probably.



(image.jpg)



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DIF-RNT
Posted 2014-01-14 12:31 AM (#421961 - in reply to #421850)
Subject: Re: Let's see your cars' Dealership Nameplates



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Missing on mine
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horace
Posted 2014-01-14 12:47 AM (#421963 - in reply to #421850)
Subject: Re: Let's see your cars' Dealership Nameplates



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Dodge Ply pre 1960
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imopar380
Posted 2014-01-14 1:15 AM (#421969 - in reply to #421963)
Subject: Re: Let's see your cars' Dealership Nameplates



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My car shows no sign of ever having a chrome dealer name installed, but I finally found a photo of the dealership where it was sold new.
Holt Motor Co., 5230 Van Nuys Blvd., Van Nuys; Calif. Too early a photo for any FL cars though.



Edited by imopar380 2014-01-14 1:21 AM




(Holt Motor Company Van Nuys.JPG)



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d500neil
Posted 2014-01-14 3:35 AM (#421972 - in reply to #421850)
Subject: Re: Let's see your cars' Dealership Nameplates



Exner Expert 19,174 posts. Neil passed away 18 Sep 2015. You will be missed, Neil!

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Matt, your nameplate looks like it's being held on, with screws (that are rusting); that would be consistent with
a used car lot's quickie effort to advertise the car.



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57desoto
Posted 2014-01-14 7:24 AM (#421986 - in reply to #421850)
Subject: Re: Let's see your cars' Dealership Nameplates



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This was on my '57 Adventurer and reads Freed Bros, Conshohocken (PA).



(freed_bros_emblem.jpg)



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57burb
Posted 2014-01-14 12:10 PM (#422026 - in reply to #421986)
Subject: Re: Let's see your cars' Dealership Nameplates



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You guys should also type the dealership name in your posts. That way, you (or anyone else) can Google search the dealership and see the image you've posted.

My 1957 Plymouth 2dr Suburban was delivered to Billingsley Motors in Portland OR. My 1957 Chrysler New Yorker coupe was delivered to Reinauer Bros Motor Co. in Oklahoma City OK. Neither car had a dealer tag of any kind on it.

If anyone has a car sold at Vandergriff or Emil Vandergriff motors, those are my people! Vandergriff Chevrolet is and was a big name in the Arlington area. Emil Vandergriff Motors is less well known, probably because they dealt in Studebakers, Packards, and Nashes.

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Doctor DeSoto
Posted 2014-01-14 12:30 PM (#422027 - in reply to #422026)
Subject: Re: Let's see your cars' Dealership Nameplates



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Much like the word "Deer", I believe the plural form of "Nash" is still "Nash".

Unless, of course, it is like Goose/Geese, Tooth/Teeth, Booth/Beeth ? Noosh ?

I guess another alternative would be "Nashi", as the plural of Fungus is Fungi.

I've always seen a similarity between fungi and Nash design.
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luedi
Posted 2014-01-14 1:37 PM (#422039 - in reply to #421850)
Subject: RE: Let's see your cars' Dealership Nameplates



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my



(1962 084.jpg)



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jaggerman
Posted 2014-01-14 2:04 PM (#422045 - in reply to #421850)
Subject: RE: Let's see your cars' Dealership Nameplates



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My 56 NY SR



(jm18.jpg)



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horace
Posted 2014-01-14 9:53 PM (#422130 - in reply to #421850)
Subject: Re: Let's see your cars' Dealership Nameplates



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Nameplate of dealership my dad sold Dodge Ply Dodge trucks



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1961plymouthfury
Posted 2014-01-16 12:13 PM (#422358 - in reply to #421850)
Subject: Re: Let's see your cars' Dealership Nameplates



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How about this. I also understand they are still in business today


Edited by 1961plymouthfury 2014-01-16 12:15 PM




(IMAG0418.JPG)



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56RoyalLancer
Posted 2014-01-16 3:50 PM (#422389 - in reply to #421850)
Subject: Re: Let's see your cars' Dealership Nameplates



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Does anyone know how the dealership had these scripts made? Some are more elaborate then others. Reflection of the times... They were once artfully made of shiney metal, now they are a vinyl sticker.
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Rodger
Posted 2014-01-16 6:30 PM (#422405 - in reply to #421850)
Subject: RE: Let's see your cars' Dealership Nameplates


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Hola All

Here in Colo Spgs there was Marksheffel Motors ( Built and Owned by Albert W. Marksheffel ). Their vehicles were "High End", but they would
accept just about anything for "A Trade In". I have a Name Plate that came from a 1962 Imperial "Crown" ( http://www.imperialclub.com/Yr/1962/index.htm ) and I know of a 1957 Plymouth Savoy ( 4 dr Sedan ) that has the same Dealer's Name Plate.




Rodger & Gabby
COS

Edited by Rodger 2014-01-16 6:56 PM
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vedette
Posted 2014-01-16 7:50 PM (#422414 - in reply to #421899)
Subject: Re: Let's see your cars' Dealership Nameplates


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oldwood - 2014-01-13 8:05 PM

Here is my '61 Plymouth Belvedere, 60 Ply. Savoy and newly acquired '59 Dodge Custom Royal

Dorsey,here's the dealership where your '61 came from



(FredOakleyDallasChryslerPlymouth.jpg)



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db300
Posted 2014-01-16 8:44 PM (#422426 - in reply to #421850)
Subject: Re: Let's see your cars' Dealership Nameplates


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The Hudson group has a fantastic site on old dealerships...has anyone done such a project on Forward Look Mopars?
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d500neil
Posted 2014-01-16 9:18 PM (#422436 - in reply to #421850)
Subject: RE: Let's see your cars' Dealership Nameplates



Exner Expert 19,174 posts. Neil passed away 18 Sep 2015. You will be missed, Neil!

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This is Rodger's ride, above:

Wayne Maddox's 57 Royal D500 2-door HT came from this dealership, too.







Edited by d500neil 2014-01-16 9:22 PM




(Rodger's Ride.jpg)



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miquelonbrad
Posted 2014-01-17 9:34 AM (#422528 - in reply to #421850)
Subject: RE: Let's see your cars' Dealership Nameplates



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On a '57 Chrysler parts car I bought last year...

And the decal on the trunk of my Windsor...



(1957 Chrysler Windsor 2 door B.C. car013sm.JPG)



(decalresize.JPG)



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scottbit
Posted 2014-01-17 10:53 AM (#422543 - in reply to #421850)
Subject: Re: Let's see your cars' Dealership Nameplates



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Cumberland Dodge was the first Dodge dealership,started in 1914. On my 59 Dodge.



(Untitled d.png)



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udoittwo
Posted 2014-01-17 11:24 AM (#422546 - in reply to #421986)
Subject: Re: Let's see your cars' Dealership Nameplates



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Location: Valley Forge, Pa.
I remember Freed Bros. in Chonchy. Less than 15 miles from me.
Wished mine had one. I tracked the owners of my1960 Plymouth back to 1962[probably the 2nd owner] but can't find where she was originally sold.
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wizard
Posted 2014-01-17 11:34 AM (#422548 - in reply to #421851)
Subject: RE: Let's see your cars' Dealership Nameplates



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d500neil - 2014-01-13 10:27 PM


This real D500 wagon has the 1959-only Air Suspension system.

This was inspected in L.A. in 1990; it is in living in Sweden, now.


This was a real cool thread, thanks' Neil!

So many beautiful signs, but this is the winner!!!!!!!!!
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55CRL
Posted 2014-01-17 3:15 PM (#422576 - in reply to #421850)
Subject: Re: Let's see your cars' Dealership Nameplates



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Unfortunately no sign attached to none of ours but my Dodge but it was shipped to Pueblo Dodge, Inc in Pueblo Colorado
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d500neil
Posted 2014-01-17 6:36 PM (#422624 - in reply to #421850)
Subject: Re: Let's see your cars' Dealership Nameplates



Exner Expert 19,174 posts. Neil passed away 18 Sep 2015. You will be missed, Neil!

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Karl (and everyone else) , if you go buy a copy of your car's IBM Build Card, there is a reasonable chance that the Historical
Society can decypher your car's Dealer coding and tell you where it was originally sold.



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d500neil
Posted 2014-01-17 6:50 PM (#422630 - in reply to #421850)
Subject: RE: Let's see your cars' Dealership Nameplates



Exner Expert 19,174 posts. Neil passed away 18 Sep 2015. You will be missed, Neil!

Posts: 19171
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Location: bishop, ca


Here's the first dealership-duplication, on this thread, as above mentioned, this is Wayne
Maddox's 1957 Dodge Royal D500, as seen at 1985 WPC Club's national meet, in Detroit.






(PICT4806.JPG)



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Doctor DeSoto
Posted 2014-01-17 8:14 PM (#422644 - in reply to #422389)
Subject: Re: Let's see your cars' Dealership Nameplates



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Dealer promo "merchandising" is still done in the form of license plate frames and lot promotional
banners, etc. Not sure if one could still have the potmetal tags made up, but I have seen newer
examples on fairly late model cars.
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d500neil
Posted 2014-01-19 8:13 PM (#422969 - in reply to #421850)
Subject: Re: Let's see your cars' Dealership Nameplates



Exner Expert 19,174 posts. Neil passed away 18 Sep 2015. You will be missed, Neil!

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Location: bishop, ca

Gerry Scram provided this:

Dad sold cars for his brother, this nameplate was used from 55-58. Because may dad sold cars I was fortunate enough to ride in new 57 Dodge convets gold & white with signal seeking radio. See a new white & maroon 57 Desoto FireFlite. We rode to school in a 57 D500 with Hi Way Hi Fi record player listening to Johnny Horton's ballads. I remember new 56 D500s one passed down to a customer's son for drag racing with lots of trophys on the hood. Dad & his brother were in their 40's so they were younger thinking autos they sold that, & being blessed by a sleepy Ford dealer.
Of course there were new & amazing models new Sweptwing Dodges & Suddenly it's 1960 Plmouths, as well as pretty 56 3 tones. The guys stocked spring color 58s, a Regal Lancer & Silver Special Plym, 56 Golden Rod D500, 57 new body Power Wagon & Sweptside finned pickups. My cousin , a little older than me got to drive a 58 dark blue Belv convert one summer how cool.







(Schram.jpg)



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michiganhotrod1
Posted 2014-01-19 9:24 PM (#422976 - in reply to #421850)
Subject: Re: Let's see your cars' Dealership Nameplates


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Some things to watch out for in Chrysler Corp. dealer names in the 1950's.
My 58 Imperial was sold originally at Haggarty Motors in Great Falls, Montana. The Chrysler Historic IBM card shows Great Falls Motors. These are the same business. The "incorporated" name of the dealer was Great Falls, and that is what Chrysler will show on their records. The "DBA" (Doing Business As) name was Haggarty. Sometimes, the Monroney Label (post 58 cars) will show both the legal and DBA names. Also, in some parts of the country, distributors still were the "main" dealers, and were the sale of record for Chrysler. These are typically a big city dealer, who established "sub" dealers in their territory. So, don't toss that name plate without some research if it does not match the Chrysler Historical IBM card.
In any event, I can see the "ghost" of the original dealer nameplate on my Imperial, but it disappeared over the years. Rats!
Mark
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Chrycoman
Posted 2014-01-20 12:22 AM (#423015 - in reply to #421850)
Subject: Re: Let's see your cars' Dealership Nameplates



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Distributors had a contract with Chrysler (or whatever manufacturer it may be) to recruit and maintain dealers in a set geological area. Manitoba and North-West Ontario was one of the areas in Canada, for example. The idea came about in the early days of the auto industry. The distributors used their money to build up a dealer network as well as build a warehouse and stock parts for the dealers. Some well known distributors were Waters for Plymouth-DeSoto in San Francisco, Earl Anthony for Packard in California and Dominion Motors for Ford in Western Canada. Grew up in Manitoba where Breen Motors was the Dodge-DeSoto distributor and Breen Bros. the Plymouth-Chrysler distributor.

The dealers recruited by the distributor dealt with the distributor for parts and ordering cars as their contracts were with the distributor and not the manufacturer. Thus distributors ordered the cars for the dealers and the distributors names appeared on Chrysler Corporation build records.

One big drawback - manufacturers could, and did, raid competitors distributors. Ford raided its competitors in the 1950s when recruiting dealers for the upcoming Edsel, which is how many Packard dealers landed up selling Edsels. Ford was able to get a few Packard distributors to switch to Ford, and thus the distributor and all their dealers dropped Packard for Edsel. The last real Packards came off the line in June, 1956, and the new ones were Studebakers spiffed up to look like Packards. Many dealers had lost customers along with the disappearance of the real Packard and selling Ford Motor Companys new Edsel sounded like a good idea.

Chrysler eased out of the distributor set up in the 1950s and 1960s. And that was also the reason Chrysler built parts warehouses across the United States and Canada - to replace the parts warehouses run by the distributors.

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Doctor DeSoto
Posted 2014-01-20 12:09 PM (#423065 - in reply to #423015)
Subject: Re: Let's see your cars' Dealership Nameplates



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Bill,

I always enjoy your posts. You are a wealth of that "back story" information I find so
interesting. Thank you for sharing. It is appreciated.
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Cmangeot
Posted 2014-01-20 6:47 PM (#423111 - in reply to #423065)
Subject: Re: Let's see your cars' Dealership Nameplates


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60 Windsor. Ryan - Green Bay



(IMG_2043.JPG)



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Fireflite56
Posted 2014-03-26 2:23 PM (#433179 - in reply to #421850)
Subject: RE: Let's see your cars' Dealership Nameplates



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Here are a few. My dad's car (1956 Fireflite) is originally from Stephen's Motors, Phoenix, AZ. This summer, we also saw a white/pink '56 Firedome from the same dealer at the WPC/DeSoto Club meet. The tag on the red car is from the 1958 Firesweep convertible that was also at the meet. I believe if I remember correctly the tag is not original to the car. The Pink '55 has a tag and plate frame from ABC Motors, Minneapolis, MN. This is the same dealer my uncle's '58 Adventurer was sold new at.

Please let me know if you have any memorabilia/frames/emblems with Stephen's Motors or ABC Motors.



(Stephens1.jpg)



(Stephens2.jpg)



(Firesweep.jpg)



(ABC.jpg)



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rushpowersystems
Posted 2014-03-26 2:57 PM (#433184 - in reply to #421850)
Subject: Re: Let's see your cars' Dealership Nameplates


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Is it just me or does that bug anyone else. I am giving money for a vehicle, if you want me to advertise for you, give me the car for free. I have had a lot of people ask me to put the company name on our alternators, and I don’t understand it and will not do it. I don’t like going to car shows and seeing a very nice engine compartment lessened by a huge p.o.s.master sticker on the alternator.
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jimntempe
Posted 2014-03-26 6:44 PM (#433212 - in reply to #421850)
Subject: Re: Let's see your cars' Dealership Nameplates



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I understand completely how you feel RushPS - that's how i'd feel buying a new car. When the car is a 60 year old survivor the dealer emblem takes on a whole different aspect, it's become part of the history of the car. In the same way I would not add one to my car if it didn't have one, I'd think twice about taking it off if one was on it. Same with license plate frames. When I buy a new car it's the first thing I take off. But on my classics they are part of the cars history and I think they are fine.
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Doctor DeSoto
Posted 2014-03-26 9:04 PM (#433242 - in reply to #433212)
Subject: Re: Let's see your cars' Dealership Nameplates



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I judge that more on the obnoxious factor. A discreet tag showing who rebuilt the generator
of the dealer tag is perfectly fine and tells the history without being a #@! hot pink billboard that
distracts from the vehicle. I LOVE old chrome dealer tags as part of that old school "scene" that
died out after the 50's, so it is just an added bonus.

The stuff that gives me tunabutt is the generic license plate surrounds or window stickers/headers
that say "CHEVELLE" or one of the contrived quips about Fords eating Chevys, or the Bowtie. Really ?
I could never figure out that common-as-a-bellybutton car was a CHEVELLE ! Thanks for pandering
to the idiots of the world.

As a funny twist on this, my brother likes to play stupid with people when they see his 61 Polara.

What kind of car is it ?

I don't know. I think it's a Vermillion, but I'm not sure. I was hoping you could tell me !
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vedette
Posted 2014-03-26 9:28 PM (#433246 - in reply to #433179)
Subject: RE: Let's see your cars' Dealership Nameplates


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Fireflite56 - 2014-03-26 2:23 PM

Here are a few. My dad's car (1956 Fireflite) is originally from Stephen's Motors, Phoenix, AZ. This summer, we also saw a white/pink '56 Firedome from the same dealer at the WPC/DeSoto Club meet. The tag on the red car is from the 1958 Firesweep convertible that was also at the meet. I believe if I remember correctly the tag is not original to the car. The Pink '55 has a tag and plate frame from ABC Motors, Minneapolis, MN. This is the same dealer my uncle's '58 Adventurer was sold new at.

Please let me know if you have any memorabilia/frames/emblems with Stephen's Motors or ABC Motors.

get this Old Cars Weekly publication '50's Flashback http://books.google.co.uk/books?id=l_7NE8jRdxgC&pg=PA91&lpg=PA91&dq...



(50sFlashback.jpg)



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d500neil
Posted 2014-03-26 9:33 PM (#433247 - in reply to #433246)
Subject: Re: Let's see your cars' Dealership Nameplates



Exner Expert 19,174 posts. Neil passed away 18 Sep 2015. You will be missed, Neil!

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..Not to mention that a lot of these nameplates are for/from long-defunct dealerships.

It's almost like giving a "family" last-name to the car....which it is; that (the name-) is from where the car was issued.



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rushpowersystems
Posted 2014-03-26 10:33 PM (#433261 - in reply to #421850)
Subject: Re: Let's see your cars' Dealership Nameplates


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good point, i was going to put that on my CHEVELLE!!! but i will go with the generic one that says doc is walking advertisement for birth control, now come up with something meaningless and boring like calling me Mr. Fantasy. As near as I can tell you are not happy unless you are in a fight with someone in a post. And you car is a fem color, so pox off.
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58 DESOTOS RULE
Posted 2014-03-28 2:46 PM (#433554 - in reply to #423111)
Subject: Re: Let's see your cars' Dealership Nameplates



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Cmangeot - 2014-01-20 5:47 PM 60 Windsor. Ryan - Green Bay

House of Ryan was a well known Chrysler Dodge Jeep dealer in Green Bay; I knew it well having lived in the area for some years back in the 1970s. Apparently it has closed now though whether from being bought up by one of the mega-dealers or just simply closing I do not know. There is a new name associated with the dealership location and that is Gandrud. It still sells DOdges, Chrylers, and Jeeps though.



Edited by 58 DESOTOS RULE 2014-03-28 2:47 PM
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ttotired
Posted 2014-03-28 6:46 PM (#433590 - in reply to #421850)
Subject: Re: Let's see your cars' Dealership Nameplates



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My old dodge had a plate, but its not a name plate, It would have to be one of the ugliest V8 badges I have seen

I will keep it as part of the car, but it wont go back on while I own it





(60 phoenix6.jpg)



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The Chrysler Kid
Posted 2014-04-02 2:03 PM (#434306 - in reply to #421850)
Subject: Re: Let's see your cars' Dealership Nameplates



Expert

Posts: 1336
100010010010025
Location: Ocala, Florida
Is there any way to find out the dealer your car came from?
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d500neil
Posted 2014-04-02 3:57 PM (#434330 - in reply to #421850)
Subject: Re: Let's see your cars' Dealership Nameplates



Exner Expert 19,174 posts. Neil passed away 18 Sep 2015. You will be missed, Neil!

Posts: 19171
500050005000200020001002525
Location: bishop, ca
Mick, it looks like that "V/8" thing is covering up a dealership nameplate.

Was there any way, after you to removed that thing, to read the shadow image of what it was partially covering?

How was that thing secured to the trunk; glue?


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ttotired
Posted 2014-04-02 6:59 PM (#434360 - in reply to #421850)
Subject: Re: Let's see your cars' Dealership Nameplates



Expert 5K+

Posts: 8332
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Location: Perth Australia
Nothing under it but rust Neil and it is pinned, the black plate part is pressed aluminium with 1/4" alloy bolts spot welded (?) to the back to hold it on and the "V8" bit is cast with 3 pins on it, held to the plate with those horrible internal star washer things.

The holes in the trunk frame matched the size and general look of how the factory ones were done, but really, I have no idea where it came from or when it was fitted.

I have not seen another

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Doctor DeSoto
Posted 2014-04-02 10:10 PM (#434389 - in reply to #434306)
Subject: Re: Let's see your cars' Dealership Nameplates



50005000500050002000100100100100
Location: Parts Unknown
The Chrysler Kid - 2014-04-03 11:03 AM

Is there any way to find out the dealer your car came from?


=================================================

Send your $45 and paperwork to CHS and they can *usually* tell you what dealer they sent
the car to. This may not be the dealer that sold your car, as there are a few complications that
occasionally pop up, such as trades, regional distributor dealerships passing cars on to smaller
satellite dealers, etc., but most times it is pretty accurate.
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JT Vincent
Posted 2014-04-03 11:03 AM (#434434 - in reply to #421850)
Subject: Re: Let's see your cars' Dealership Nameplates



Expert

Posts: 1493
1000100100100100252525
Location: Jamaica Plain, MA
GEORGE GORSON USED CARS INC

Company Number
143561
Status
Withdrawn
Incorporation Date
22 November 1950 (over 63 years ago)
Company Type
Business Corporation - Domestic
Jurisdiction
Pennsylvania (US)
Registered Address

238 NORTH BROAD ST PHILADELPHIA 0 -0
United States

Registry Page
https://www.corporations.state.pa.us/...

Source Pennsylvania Department of State, https://www.corporations.state.pa.us/..., 3 Nov 2011



(GeorgeGorsonInc.jpg)



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The Chrysler Kid
Posted 2014-04-03 12:36 PM (#434450 - in reply to #434389)
Subject: Re: Let's see your cars' Dealership Nameplates



Expert

Posts: 1336
100010010010025
Location: Ocala, Florida
Doctor DeSoto - 2014-04-02 10:10 PM

The Chrysler Kid - 2014-04-03 11:03 AM

Is there any way to find out the dealer your car came from?


=================================================

Send your $45 and paperwork to CHS and they can *usually* tell you what dealer they sent
the car to. This may not be the dealer that sold your car, as there are a few complications that
occasionally pop up, such as trades, regional distributor dealerships passing cars on to smaller
satellite dealers, etc., but most times it is pretty accurate.


Im still waiting for them to open back up. I hope they can find something. Thanks!
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luedi
Posted 2014-04-03 2:59 PM (#434472 - in reply to #422039)
Subject: RE: Let's see your cars' Dealership Nameplates



Extreme Veteran

Posts: 509
500
Location: Hamburg-Germany
before paint the car new - we made copys
so I have a new nameplate on new colour



(wq 001.jpg)



(wq 003.jpg)



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