Re: Re: IML: Chrysler Newport Imperial packages??

[<mamrom@xxxxxxxxxxx>]

Chris, thanks for getting back to me. Here is two on ebay with the name Chrysler Newport Imperial:

http://cgi.ebay.com/ebaymotors/1967-CHRYSLER-IMPERIAL-SUPER-CLEAN_W0QQitemZ290203665029QQihZ019QQcategoryZ43905QQssPageNameZWDVWQQrdZ1QQcmdZViewItem

http://cgi.ebay.com/ebaymotors/Chrysler-Newport-Imperial-1973-Chrysler-Newport_W0QQitemZ220199619508QQihZ012QQcategoryZ43906QQssPageNameZWDVWQQrdZ1QQcmdZViewItem
Let me know what you think.


>From: Christopher H <imperial67@xxxxxxxxxxxxx>
>Date: 2008/02/10 Sun PM 12:13:06 CST
>To: "IML (main)" <mailing-list@xxxxxxxxxxxxxxxx>
>Subject: Re: IML: Chrysler Newport Imperial packages??

>Anthony,
>
>I'm not sure what model you are talking about.
>
>The 1951-54 2-door hardtops would have been Chrysler Imperial Newports,
>since:
>
>  1) Chrysler was still the marque or brand (Imperial Division would
>      not be created until 1955 model year).
>  2) Imperial was the model line within the Chrysler Division lineup.
>  3) Newport denoted the 2-door hardtop bodystyle for all Chrysler
>      Division models that offered them.
>
>The 1955 Imperial (now its own brand, no longer a Chrysler Division model)
>still used "Newport" for the hardtop bodystyle. This would be changed to
>Southampton for 1956. (Chrysler stayed with Newport.)
>
>The Newport name went on to become the lowest-level model line in the
>Chrysler Division starting in 1961 and lasting through 1978.
>
>Chris in LA
>
>
>
>
>On 2/10/08 9:43 AM, mamrom@xxxxxxxxxxx at mamrom@xxxxxxxxxxx wrote:
>
>> Here is one that I can't still figure out on this same Thread of discussing
>> models. Why was a car called "Chrysler Newport Imperial" when a Chrysler
>> Imperial was still in productions back in the 70's? -Anthony
>> 
>> 
>>> From: Christopher H <imperial67@xxxxxxxxxxxxx>
>>> Date: 2008/02/10 Sun AM 09:55:16 CST
>>> To: "IML (main)" <mailing-list@xxxxxxxxxxxxxxxx>
>>> Subject: Re: IML: Ranking of models and packages
>> 
>>> With all due respect to Roger's enthusiasm for owning the top trim level of
>>> Imperial, I feel some clarifications are needed in the interest of not
>>> revising history.
>>> 
>>> The LeBaron name, like Fleetwood for Cadillac, has a grand history and comes
>>> from that of a coachbuilder from the earlier part of the century that was
>>> purchased by (and ultimately dissolved into) Chrysler Corporation (as GM did
>>> with Fleetwood). The image of the name was deemed suitable for their finest
>>> product, and the clever folks at Chrysler Corp marketing even went so far as
>>> to use the word "Coachwork" on the badges on the car. (Which I don't think
>>> are real gold, are they???)
>>> 
>>> While dealers might not have ordered many LeBarons for the lot (as with any
>>> top trim level), there was nothing to prevent them from doing so... and it
>>> is entirely possible to buy a LeBaron that was not custom-ordered by your
>>> royal self, the 1960s luxury car customer. But because many of these
>>> customers were the type who would want exactly the car they desired, and
>>> because dealers would be smart not to pay inventory costs on a few examples
>>> of the most expensive car in their lineup on their lot, it was less common
>>> to find one in stock. In fact, Chrysler-Plymouth-Imperial dealers did not
>>> tend to "floorplan" many Imperials at all, for the reasons stated above and
>>> because they didn't sell nearly in the numbers of the lower-priced models
>>> they sold.
>>> 
>>> But it was also quite common for people to special-order their Crowns,
>>> Customs and even their lowly Chrysler Newports and Plymouth Savoys, if the
>>> dealer did not have what they wanted. People just did this back then.
>>> 
>>> Air conditioning was just ramping up in popularity in the early 1960s.
>>> Consider that only 33% of 1958 Imperials had it, but 60% had it by 1962. It
>>> is only logical that those individuals willing to pay for the highest trim
>>> level (LeBaron) were also willing to pay for more luxury options, so even
>>> beyond their elevated standard equipment, it is more common to find a highly
>>> optioned LeBaron than a loaded Custom.
>>> 
>>> Some prices to consider, all for 1961 4-door Southampton (hardtop) models:
>>> - Custom, base MSRP: $5,111
>>> - Crown, base MSRP: $5,649  <-- $538 jump from a Custom
>>> - LeBaron, base MSRP: $6,428  <-- $779 jump from a Crown
>>> - Air conditioning: $590.20  <-- About the same as the model jumps above
>>> 
>>> Roger's point is valid in that the LeBaron is the finest of the fine, so if
>>> you want the top of the line, find a lovely LeBaron! (Though dear Roger, why
>>> do you keep making our Crowns and Customs sound like Valiants?) And it's
>>> only logical to create the Ghia limousine, which actually is a coachbuilt
>>> car, from the top trim level, so if you really want the best, find one of
>>> the handful of Ghia limos built each year! But the truth is, you can't order
>>> a new one now anyway, so find the car "in stock" somewhere that speaks to
>>> your heart and has the best combination of features, color and condition,
>>> and you'll be off to a good start.
>>> 
>>> Chris in LA
>>> 67 Crown
>>> 78 NYB Salon
>>> 63 Dart
>>> 
>>> 
>>> On 2/9/08 8:18 PM, RODGER D. REDDISH at FltSgt@xxxxxxx wrote:
>>> 
>>>> Hola David
>>>>  
>>>> The answer is in the history of the Le Baron name.  If the car is an
>>>> Packard,
>>>> or whatever brand name,  the value is upper by enough to see why.  The 1961
>>>> owner of an new La Baron had to pay for the gold placed on the car, not so
>>>> with the entry level Custom or the mid level Crown's ( find the gold  in the
>>>> cars with an "L" or the "M" ).
>>>>  
>>>> In 1961 an want to be Imperial owner could drive over to the lot and have
>>>> that
>>>> Custom or Crown.  All Le Baron's were an special order only.  Find an Le
>>>> Baron
>>>> with out A/|C.  Then look at how many Custom's or Crown's that do not have
>>>> the
>>>> equiptment.
>>>>  
>>>> On an like note please look at the rear window of the 1961 Le Baron and
>>>> compare it with Crown Imperial ( aka Lim-o ).  All Crown Imperial's ( the
>>>> ones
>>>> that were shipped from the plant to Ghia ) have the Le Baron package as an
>>>> starting point.
>>>>  
>>>> There are some other points to look at, but I believe you are able to see
>>>> the
>>>> picture better now.
>>>>  
>>>> Rodger & Gabby
>>>> COS
>>>>  
>>>>  
>>>>>  
>>>>> ----- Original Message -----
>>>>>  
>>>>> From: David  Randall <mailto:david.randall@xxxxxxx>
>>>>>  
>>>>> To: mailing-list@xxxxxxxxxxxxxxxx
>>>>>  
>>>>> Sent: Saturday, February 09, 2008 10:28  AM
>>>>>  
>>>>> Subject: IML: Ranking of models and  packages
>>>>>  
>>>>> 
>>>>> Folks,
>>>>> 
>>>>> I've searched on the site and elsewhere for this  info, and maybe I missed
>>>>> it, but I don't quite understand  the rakings  of models and/or packages in
>>>>> the Imperial line. In the '61s for example,  where does a LeBaron sit vs. a
>>>>> Crown or Southampton?
>>>>> 
>>>>> Thanks,
>>>>> 
>>>>> 
>>>>> David
>>>>> '78 NYB  coupe
>>>>> 
>>>>> 
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>>>> 
>>> 
>>> 
>>> 
>>> 
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>
>
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