I am disappointed too, Eugene. Thanks to Mr.Schrempp, who I will now refer to
as Shemp, no insult to Shemp Howard implied, the beginning of the disassembly
of Chrysler will now begin. In about 5 years, you will have a choice of a
decontented Chrysler or Dodge trucks or minivans. In 10 years they will
discontinue all Chrysler brand names. They will kill it off the same way
current management killed Plymouth. By decreasing options and choices until
they drive all but the most hardcore Mopar consumers away, then they will
announce that they are discontinuing Chrysler because they can't sell any.
Then all will be left is a larger group of Mercedes Benz dealers. I gotta hand
it to Shemp, he has the master plan all figured out. More Chrysler executives
will be shown the door or be quietly retired as this happens. Saddest thing of
all, is this was all accomplished with the willing help of present Chrysler
management. I am sure they will be rewarded for their treason with nice golden
parachutes of some kind, paid for by Chrysler stockholders and customers. This
is a very sad day with the deceitful and planned destruction of Plymouth, all
the other American Mopar trademarks will be dealt with the same way, mark my
words! I am going to buy one of the last Plymouth Neons, then that will be the
last Mopar new car purchase I will make. A piece of American tradition was
stole before our eyes folks, and like most good behind secret door plans, it
proceeded in a way that no one could stop it. The only way I can show my
displeasure will be to withold my money from their products. I shouldn't even
buy that last Plymouth Neon, but it will be the last of it's kind and I just
have to. But after that, my brand loyalty is gone. The current Chrysler
executives showed their loyalty, or lack of it. Now the only thing I can do is
show them mine. I will still have my old Mopars, Saratogas, Roadrunner and
others. But I am going to feel funny one day buying a new Ford. But it's not
like they have given me any choice. I just can't reward sellouts. But Shemp
surely will. Look for a new Mercedes Benz dealership in your town where the
Chrysler's used to be sold. It doesn't get much sadder then this.
Eugene Calderaro wrote:
> I am disappointed with DC. The Plymouth was a car with an interesting
> history. Now, my friends, it is lost. Coincedence: The Plymouth and DeSoto
> were both introduced in 1928. By the way, where can I find the member
> directory?
> Regards,
> Eugene Calderaro
>
> >From: Dave Stragand <dave.stragand@KETCHUM.COM>
> >Reply-To: Dave Stragand <dave.stragand@KETCHUM.COM>
> >To: L-FORWARDLOOK@LISTS.PSU.EDU
> >Subject: [FWDLK] Sad, sad, day...
> >Date: Thu, 4 Nov 1999 16:40:58 -0500
> >
> >View http://www.ForwardLook.Net/ for my thoughts... The Plymouth Joins
> >the DeSoto. At least she's in good company.
> >
> >-Dave
> >
> >PS- I finally updated the member directory.
> >
> >
> >Thursday November 4 12:42 AM ET
> >
> > DaimlerChrysler To Phase Out Plymouth
> >
> > AUBURN HILLS, Mich. (Reuters) - DaimlerChrysler AG (NYSE:DAJ - news) as
> >expected Wednesday said it is eliminating
> > its 71-year-old Plymouth brand at the end of the 2001 model year to
> >focus more on its growing Chrysler nameplate.
> >
> > The world' No. 5 automaker said it will discontinue the Plymouth Neon
> >and Breeze cars and the Prowler roadster, and shift the
> > Voyager and Grand Voyager minivans to the Chrysler brand.
> >
> > The company said the more upscale Chrysler brand has better potential
> >for worldwide growth.
> >
> > ``This was an emotional decision because Plymouth will always be an
> >important part of our heritage,'' said James Holden,
> > president of the company's North American unit, in a statement. ``As
> >the marketplace changes, we continue to see a shift to
> > brands with a stronger image, like Chrysler.''
> >
> > The entry-level Plymouth's sales have been lackluster in recent years
> >as its products became too similar to others within the
> > former Chrysler Corp.
> >
> > Retail production of the Breeze will be stopped at the end of this year
> >as the car is replaced by a Chrysler Cirrus LXi, an entry
> > level version of the Chrysler Cirrus. The Breeze is Plymouth's version
> >of the Cirrus and Dodge Stratus small sedans.
> >
> > Chrysler plans to expand its minivan line-up in mid-December to include
> >a renamed Chrysler Voyager and Grand Voyager.
> > The Dodge version of the Neon, which is nearly identical to the
> >Plymouth Neon will be retained.
> >
> > The Prowler is a two-seater styled like a 1930's hot rod. The former
> >Chrysler started mass production of the Prowler in the
> > middle of 1997. DaimlerChrysler spokeswoman Kathryn Blackwell said the
> >car was always intended to be a limited production
> > vehicle. The company has sold 1,850 Prowlers this year.
> >
> > Introduced as an economy model in 1928, Plymouth helped Chrysler
> >survive the Great Depression. The brand had its best sales
> > year in 1973, when it reached 766,442 units, boosted largely by the
> >Duster Coupe. Plymouth sales so far this year were
> > 235,252, down 9 percent.
> >
> > Speculation about Plymouth's future has surfaced periodically for the
> >last two years as the automaker cut back on its product
> > offerings. The elimination of Plymouth comes two years after the former
> >Chrysler announced it would kill off the 10-year-old
> > Eagle brand, which had been aimed at younger, import-minded buyers.
> >
> > Analysts said Chrysler would have phased out Plymouth even if it hadn't
> >merged with Germany's Daimler-Benz last November
> > to form DaimlerChrysler.
> >
> > Earlier Stories
> >
> > Chrysler To End Plymouth Brand (November 3)
> >
>
> ______________________________________________________
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