 | To: brians <brians@SPRINGLAKEMI.COM>
Subject: Re: [FWDLK] How soon they forget...
From: John Bartell <jrbartell@tds.net>
Date: Thu, 11 Nov 1999 15:20:55 -0600
There is no defense for an outright twisting of the truth...it was
Plymouth Voyager that earned the award, NOT Chrysler Voyager!
Confusing...that's the way they want it, marketing, another snowjob to
make DC look like the good guy! This is the trouble with most big
corporations today, I, ME and dump on those that got you there! I think
in the future, you may see "Cottonelle" printed on DC stock
certificates!
John in WI
brians wrote:
>
> Dave & all,
>
> In defense of the statement by Bud Liebler,
> DaimlerChrysler's Senior Vice President of Marketing, you
> must be aware that Chrysler has always marketed the Voyager
> in Europe as a Chrysler. Currently, marketing is carrying
> that designation into Chrysler advertising with the Voyager
> as the entry level Chrysler mini van.
>
> With the elimination of the Plymouth nameplate, it would be
> confusing to refer to the Voyager as a "Plymouth" from now
> on since they need to associate it with the Chrysler brand
> here like it is in Europe. Technically you are right in that
> this reference is to a "past tense" event, but it is future
> sales they are looking at!
>
> Brian
>
> Dave Stragand wrote:
> >
> > CHRYSLER Voyager? Ahem? Don't they mean PLYMOUTH Voyager?
> >
> > -Dave
> >
> > Thursday November 11, 9:02 am Eastern Time
> >
> > Company Press Release
> >
> > SOURCE: DaimlerChrysler Corporation
> >
> > 2000 Dodge Caravan and Chrysler Voyager Named 'Consumers Digest' 'Best
> > Buys'
> >
> > AUBURN HILLS, Mich., Nov. 11 /PRNewswire/ -- For the twelfth year in a
> > row, ``Consumers Digest'' magazine named Dodge Caravan and Chrysler
> > Voyager as ``Best Buys'' in its annual December buyer's guide issue.
> >
> > ``DaimlerChrysler set the pace for the modern minivan in 1984 when it
> > introduced Caravan and Voyager,'' writes Consumers Digest Managing
> > Editor Jim Gorzelany. ``Since then, it has worked to stay a step ahead
> > of the competition. As the market leader for all of those years, no
> > other brands have yet to offer the variety and range that you can find
> > at Dodge, Chrysler and Plymouth. They are also the most stylish on the
> > market, the only ones that really demonstrate that a minivan doesn't
> > have to be a boring box on wheels.''
> >
> > ``Consumers Digest'' defines a ``Best Buy'' as a vehicle that offers the
> > best combination of performance, comfort, styling, and projected
> > reliability relative to sticker price. Judging criteria include
> > independent testing, research studies, reader surveys, previous
> > published evaluations, quality of retail dealers and service
> > departments, and personal evaluations by authors and researchers.
> >
> > ``We're absolutely delighted that Consumers Digest has again named Dodge
> > Caravan and Chrysler Voyager as 'Best Buys','' said A.C. ``Bud''
> > Liebler, DaimlerChrysler's Senior Vice President of Marketing. ``It's a
> > special honor to receive awards continuously in a market segment that we
> > created over 16 years ago. And it's a special vote of confidence from
> > consumers that, despite all of the new competition entering the market,
> > we continue to dominate this critical part of the overall vehicle
> > market.''
> >
> > Since creating the minivan on November 2, 1983, DaimlerChrysler (NYSE:
> > DCX - news) has sold nearly eight million minivans worldwide, introduced
> > 38 minivan firsts and earned more than 130 awards for its impressive
> > lineup of Dodge and Chrysler minivans. The company sells more than
> > 600,000 minivans every year in more than 70 countries throughout the
> > world and has a 40 percent market share of the North American minivan
> > market.
> >
> > Industry-wide, minivan sales account for approximately eight percent of
> > all new vehicles sold in North America. Dodge Caravan, Chrysler Voyager
> > and Chrysler Town & Country are manufactured in St. Louis, Missouri;
> > Windsor, Ontario; and Graz, Austria.
> >
> > SOURCE: DaimlerChrysler Corporation
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