Re: [FWDLK] Prowler Lives!

["MARK J HASH" <mjh@xxxxxxxxxx>]

"Chrysler Prowler". . . it's not the same. . . grumble grumble



-----Original Message-----
From: Dave Stragand <dave.stragand@xxxxxxxxxxx>
To: L-FORWARDLOOK@xxxxxxxxxxxxx <L-FORWARDLOOK@xxxxxxxxxxxxx>
Date: Tuesday, July 11, 2000 3:15 PM
Subject: [FWDLK] Prowler Lives!


>It's not fins, but it's Plymouth living on...
>
>-Dave
>
>http://biz.yahoo.com/rf/000711/n28167905.html
>
>Tuesday July 11, 8:01 am Eastern Time
>
>DaimlerChrysler to keep making Prowler roadster
>By Ben Klayman
>
>DETROIT, July 11 (Reuters) - DaimlerChrysler AG (NYSE:DCX - news) has
>decided to bring
>the outlandish Prowler roadster back from the brink.
>
>The German-U.S. automaker's North American unit said on Tuesday that
>Prowler will live on after the death of the Plymouth brand name at the
>end of the 2001 model year, reversing the company's original decision to
>do away with the two-seater.
>
>The Chrysler group said the Prowler will continue under the Chrysler
>brand. More than 5,000 of the cars have been sold since it
>first went on the market about 3-1/2 years ago.
>
>John Herlitz, Chrysler group's senior vice president of design, said
>Prowler will be replaced one day by another brand-building image
>vehicle, but for now it is profitable and in demand.
>
>``We're always looking for that next one,'' he told Reuters. ``What is
>the next Prowler? We're committed to image vehicles.''
>
>The automaker said last November the Plymouth brand would be eliminated
>at the end of the 2001 model year to focus more on the growing Chrysler
>nameplate.
>
>Company officials said then that Prowler had always been intended as a
>limited-production vehicle.
>
>Styled like a 1930s hot rod, Prowler was first shown as a concept car at
>the 1993 North American International Auto Show in
>Detroit.
>
>A favourable response led Chrysler to unveil a production model in 1996
>and manufacturing began the following year at a Detroit
>plant alongside the Dodge Viper sports car.
>