DaimlerChrysler didn't kill Plymouth, the Chrysler Group did. It started
with the duplicity of the K-cars. Auto publications were having a field day
with combo-names (Omnirizon). Chrysler even went along with it giving the
Neon only one name for two divisions. Dodge was given more advertising
dollars than Plymouth was. Since the vehicles were identical, the buying
public gravitated toward Dodge.
It didn't help that the only vehicle unique to Plymouth since 1982 was the
1990 Laser which lasted until Eagle got the Talon.
At the end, it was hard to get new buyers when the model line-up was Neon,
Acclaim, and Voyager.
As for Chrysler brand being considered "luxury," Chrysler Corporation
admitted to marketing the brand against Mercury and Oldsmobile after
Imperial division was axed. Only recently (under DaimlerChrysler) has the
Chrysler division been aiming more upscale (Aspen, 300 SRT8, Crossfire).
The biggest complaints that I'm reading about are regarding the poor quality
of materials being used. This was a big problem at Generic Motors, and it
seems to have infiltrated the Chrysler Group.
-----Original Message-----
From: Forward Look Mopar Discussion List
[mailto:L-FORWARDLOOK@xxxxxxxxxxxxx] On Behalf Of Ron Waters
Sent: Wednesday, February 21, 2007 11:18 PM
To: L-FORWARDLOOK@xxxxxxxxxxxxx
Subject: Re: [FWDLK] Whither Chrysler
It seemed that they were on the right track, having interesting cars at
every level. They also had hi-performance vehicles to draw folks into the
showroom. The entry level car was the Neon, followed by the PT Cruiser.
Ron
----- Original Message -----
From: "eastern sierra Adj Services" <esierraadj@xxxxxxxxx>
To: <L-FORWARDLOOK@xxxxxxxxxxxxx>
Sent: Wednesday, February 21, 2007 10:05 PM
Subject: [FWDLK] Fwd: Re: [FWDLK] Whither Chrysler
> Deadler's root, fatal-flaw, in buying Chrysler, was its Failure, to
> ....recognize, and appreciate the IMPORTANCE of ENTRY-LEVEL cars,
> (read: Plymouth) and establishing Brand-Loyalty IN a marque/brand. Get
> the customers into your dealership, at a YOUNG age, and he will keep-on
> entering your dealerships, as he continues, to mature.
>
> Deadler is a TOP-feeder, and always assumes that its affluent buyers
> will FIND them.
>
> PLY: entry/family/economy/utility
>
> DOD: performance/upscale
>
> CHRY: Luxury
>
> Any questions, DEADLER??????????
>
> Neil Vedder
>
>
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