Go back even farther, to 1960... [not the "suddenly it's 1960 in 1957, but
the real 1960]...
For about the same dough, you could have a Dodge Dart instead of a Plymouth.
Not only did you get a more impressive badge, but the Dart was... less
overstyled... than the Plymouth.
Dodge sales went up, Plymouth sales went down, except for 185,000 Valiants
which gave the marque a brief reprieve. But the era of the "low-priced
three" was over.
--Roger van Hoy, Washougal, WA, '55 DeSoto, '58 DeSoto, '56 Plymouth, '66
Plymouth, '41 Dodge
----- Original Message -----
From: "Rich Lee" <Exner60@xxxxxxx>
To: <L-FORWARDLOOK@xxxxxxxxxxxxx>
Sent: Tuesday, May 15, 2007 8:16 PM
Subject: [FWDLK] FW: [FWDLK] CHRYSLER: an American company
Pre-Daimler Chrysler killed Plymouth. In 1998, it had Neon, Breeze, and
Voyager. This, in and of itself, hardly competed against Ford division or
Chevrolet. When Chrysler Corporation abandoned the luxury field (killing
Imperial), it competed against itself. Plymouth was supposed to go
against
Chevrolet and Ford; Dodge was supposed to go against Pontiac; and Chrysler
was supposed to go against Mercury, Oldsmobile, and Buick.
The problem was Dodge. It was better suited to compete against Chevrolet
and Ford division because it had trucks! That left Plymouth competing
against Chevrolet's Geo subdivision and the Korean imports.
-----Original Message-----
From: Forward Look Mopar Discussion List
[mailto:L-FORWARDLOOK@xxxxxxxxxxxxx] On Behalf Of eastern sierra Adj
Services
Sent: Tuesday, May 15, 2007 12:17 PM
To: L-FORWARDLOOK@xxxxxxxxxxxxx
Subject: Re: [FWDLK] CHRYSLER: an American company
So, I'm willing to concede that Z. was probably not a wife-beater, but
he WAS the personification of the death of Plymouth (which COULD have
been Chrysler's Family-Transportation (now: "Green") division.
But, Deader knows and cares nothing about entry-level cars, or
Neil Vedder
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