Re: IML: Imperial verus the other luxury cars

["Hugh, 58 Imperial" <imperial58@xxxxxxxxxxx>]

Jan,

I got the same impression from the 1958 sales literature I have seen.  In 
fact the notes that came with the 1958 slide show for sales people say quite 
clearly not to bash Cadillac too much.  Just do a gentle compare and 
contrast, making sure to point out that while the Cadillac is a good 
product, the Imperial is better in both subtle and substantial ways.  But 
when it came to the Lincoln, boy, just 'er her rip.  Ain't nothing good to 
be said about that dog, which, in fact, it was.  One of the ugliest looking 
cars ever built and almost none of them left, either.

I think the perception was that if buyers were looking past the Cadillac, 
for whatever reason, the pitch was to show appreciation for them but to damn 
the other alternative.

Hugh


----- Original Message ----- 
From: "Jan Grøsfjeld" <imperialfan65@xxxxxxxxxxx>
To: <mailing-list@xxxxxxxxxxxxxxxx>
Sent: Saturday, August 18, 2007 4:47 PM
Subject: Re: IML: Imperial verus the other luxury cars


> I`m agre  whit you whit all my heart.
>
> Jan Grosfjeld
> Norway
> 1965 Imperial Crown
>
> > From: ChiPieAlandPaula@xxxxxxx
> > Reply-To: mailing-list@xxxxxxxxxxxxxxxx
> > To: mailing-list@xxxxxxxxxxxxxxxx
> > Subject: Re: IML: Imperial verus the other luxury cars
> > Date: Sat, 18 Aug 2007 15:36:36 EDT
> >
> > Hello All,
> >  In my humble opinion - Imperial never had a rival!! It was all about
> > HANDLING.And that is where we were light years ahead. True some year 
> > Caddy's  were
> > faster  - and GM's coachwork may have been better   -- but  remember one 
> > thing
> > -  Imperials were built by car lovers for car  lovers.
> >
> >  Allan from Billings
> >
> >
> >
> > ************************************** Get a sneak peek of the all-new AOL 
> > at
> > http://discover.aol.com/memed/aolcom30tour
>
>
>
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