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Hi from soggy WA
State,
Despite our beauties
being labeled "Boats" on occasion, I have yet to see an Imperial navigating our
flooded motorways yet !!!
Rare implies exceptional
quality or value, scarce signifies insufficient quantity.
A huge contingent of our
club would probably agree on the statement that Imperials generally met the
exceptional quality measure, and value is of course in the eye of the
beholder. Built to last comes to mind.
Were insufficient
Imperials produced annually to meet the demand curve of the adoring
public? Did Chrysler to manufacture the "perfect number" of Imperials
(supply curve) to intersect the market demand curve each year? I have no
clue, but the answer would address the scarcity facts.
FYI: Biz school case
study of Porsche's supply demand curves indicated that Porsche makes just enough
of each model to maximize their profit margin, not satisfy demand. Too few
produced miss potential revenue, too many dilute the long term brand
image and actually lower overall profits. Porsche does not want to
fully appease the market "thirst" for their unique products.
You can learn a lot from
the auto industry!!!
Marc
Regional Director From: Billimp68@xxxxxxx [mailto:Billimp68@xxxxxxx] Sent: Wednesday, December 05, 2007 4:06 PM To: mailing-list@xxxxxxxxxxxxxxxx Subject: IML: Rare List,
Quite often we hear, or read, the word "Rare", used in the description of
automobiles. My question, does being rare really add to the value of
vehicles, or is it just wishful thinking on the part of the owner or of the
seller? We know that all Imperials are rare, in fact, they were rare
when they were manufactured, but this does not seem to have much of an effect
on current numbers sold or asking prices.
Bill/Imp, 68's
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