[FWDLK] Mo Par

[Larry Jett <RedwoodLse@AOL.COM>]

from the California Chrysler Products Club newsletter

Behind the name there's a glorious history under the hood.  It all started
with a few cans of antifreeze.  It was during the 1930's, about the time that
Joe Louis reigned as heavyweight boxing champion of the world.  A group
called the Chrysler Activities Council was looking for a memorable name to
put on the containers of coolant the corporation was using in its cars.  
Eventually they agreed upon a combination of the words "motor" and
"parts"--Mopar.  And a brand was born.  By the 1940's, Mopar was making parts
for government and military vehicles.  And it was manufacturing replacement
parts for millions of Chrysler Corporation vehicles.

(the club's source of this copy was not mentioned but it looks old and
authentic.  L Jett....also old and authentic)