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On 2/11/07, Ray Jones <hurst300@xxxxxxxxxxxx> wrote:
My dad and uncle ran a Chrysler Plymouth dealer in northern Wisconsin beginning in 1960. At that time, the business plan that Chrysler Corp urged its dealers to use was to run the service department to cover the complete overhead of the dealership. If accomplished, then the profit from the sales of new cars was all profit for the dealership.
I don't know how other C/P dealerships were run, but my dad's dealership took service and customer satisfaction very seriously. They hired the best mechanics away from the F**d and GM dealerships. Of course, at that time, there was virtually no foreign competition.
As a result, Plymouth was regularly the number one selling new car in Marinette County during the 1960's, continually outselling both F**d and Cheby by slight margins at a time when Plymouth was in about eighth place nationally.
Maybe they were ahead of the Japanese...
Jim in warmer northern Illinois ************************************************************* To unsubscribe or set your subscription options,
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